Well meant, but somewhat too generous portions, frequent little extra treats, & limited exercise can lead to unwanted weight gain in dogs, which can result in various health risks. BETA Adult Light with Turkey is a 100% complete, balanced nutrition for overweight dogs. It helps your pet to attain a healthy body weight while maintaining food enjoyment. It provides all the nutrients that your dog needs, but with 30% less fat than BETA standard adult food. BETA is the UK's No.1* dry dog food br&, with a wide selection of specialist, exclusive & premium products tailored to meet your dog’s needs. BETA Adult Light with Turkey at a glance: Weight control: 30% less fat (compared to BETA standard adult products) helps your dog to achieve & maintain an appropriate weight, when fed according to feeding guidelines. Natural prebiotics: contains chicory, a natural prebiotic that can help improve digestive health. After 30 days of feeding BETA, the good bacteria ' Bifidobacteria' may have multiplied by up to 100 times, which can help support your dog's healthy digestion.** Rich in meat: with turkey as a good source of protein & carefully balanced with wholesome ingredients such as wholegrain cereals, to ensure your dog can reach its natural potential every day. Dual kibble: the two different sizes are designed to encourage your dog to chew the food properly, which aids nutrient absorption. The dual shape can also help reduce tartar by up to 21% after just 28 days.*** All BETA foods have 6 key nutritional benefits: Optimal digestion: All BETA products contain a natural prebiotic to help support digestive health. Prebiotics contain natural fibres that feed the good bacteria in your dog's digestive tract. Purina has proven that the addition of chicory to their recipes can increase the number of good bacteria by 100 times after just 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promote overall wellbeing from the inside out. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for better digestion. At the same time the chewing friction helps to clean the teeth & gums. The special, pentagon-shaped kibble is proven to help reduce tartar by 21% after just 28 days.***. The puppy & senior dog food varieties have a smaller kibble size which is easier to chew but just as effective so whatever the age of your dog, it can still enjoy good oral care. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great-tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for complete nutrition. Your dog will get all the nutrients it needs to help it live a healthy & active life! * Aztec, value market share 2011 ** Nestlé-PURINA study: “ Chicory addition in dry dog food proven to increase Bifidobacteria.” *** Nestlé-PURINA study: “ Project Safari, 2010” ...

* Please note: BETA dry dog food is sold under the name Dog Chow in the USA & parts of Europe. This is an equivalent product in alternative packaging. Well meant, but somewhat too generous portions, frequent little extra treats, & limited exercise can lead to unwanted weight gain in dogs which can result in various health risks. BETA Adult Light with Turkey is a 100% complete, balanced nutrition for overweight dogs. It helps your pet to attain a healthy body weight while maintaining food enjoyment. It provides all the nutrients that your dog needs, but with 20% less fat than BETA standard adult food. BETA is specialist, exclusive premium dry dog food brand with a wide selection of products tailored to meet your dog’s needs. BETA Adult Light with Turkey: A weight management food with tailored protein level & controlled fat: Weight control: 20% less fat (compared to BETA standard adult products) Helps your dog to achieve & maintain appropriate weight when fed according to feeding guidelines. High protein levels: Turkey is an excellent source of healthy animal protein which helps to promote healthy growth, muscle strength as well as good body condition. Low fat A healthy diet which doesn't compromise nutrient absorption & energy levels Healthy carbohydrates: A combination of fast & slow carbohydrates sources from rice & other cereals helps your dog to have enough energy after the meal & throughout the day Dual kibble: The two different sizes are designed to encourage your dog to chew the food properly. This aids nutrient absorption & the dual shape reduces tartar All BETA foods have 6 key nutritional benefits: Optimal digestion: All BETA products contain beet pulp to help regulate intestinal transit & improve stool quality. This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for a better digestion. At the same time the chewing friction helps to clean the teeth & gums. The special, pentagon-shaped kibble can help to reduce tartar. Puppies & senior dog food has a smaller kibble size which is easier to chew but just as effective so whatever the age of your dog, it can still enjoy good oral care. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for a complete nutrition. Your dog gets all the nutrients it needs to help it live a healthy & active life. ...

Well meant but somewhat too generous portions frequent additional rewards & limited movement possibilities lead to unwanted weight gain in dogs. This can result in various health risks. BETA Adult Light with Turkey will provide all the nutrients that your dog needs but with 30% less fat than BETA standard Adult to help him achieve & maintain optimal weight. BETA is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Weight control 30% less fat (compared to BETA standard Adult products) Helps to achieve & maintain appropriate weight when fed according to feeding guidelines. Natural Prebiotics Contains chicory a natural prebiotic to help improve digestive health. After 30 days of feeding BETA the good bacteria Bifidobacteria may be multiplied by 100 times helping to support your dog´s healthy digestion**. Rich in meat With turkey as a good source of protein & carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential./li> Dual Kibbles Two different sizes have been designed to encourage your dog to chew the food which aids nutrient absorption while the dual shape reduces tartar by 21% after 28 days***. BETA is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All BETA products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog BETA.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has proven that the pentagon kibble reduces tartar by 21% after 28 days.*** As puppies & seniors need more aid to chew the food they have a smaller kibble size. Nonetheless the products still have dual shapes as no matter the age of your dog he can still benefit from good oral care. Lean Muscles All BETA products are made with protein from quality meat or fish to help him maintain toned muscles & a healthy heart. In conjunction with essential vitamins & minerals Beta provides all the nutrients he needs to hel ...

Well meant but somewhat too generous portions frequent additional rewards & limited movement possibilities lead to unwanted weight gain in dogs. This can result in various health risks. Beta Adult Light with Turkey will provide all the nutrients that your dog needs but with 30% less fat than Beta standard Adult to help him achieve & maintain optimal weight. Beta is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Weight control 30% less fat (compared to Beta standard Adult products) Helps to achieve & maintain appropriate weight when fed according to feeding guidelines. Natural Prebiotics Contains chicory a natural prebiotic to help improve digestive health. After 30 days of feeding BETA the good bacteria Bifidobacteria may be multiplied by 100 times helping to support your dog´s healthy digestion**. Rich in meat With turkey as a good source of protein & carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential./li> Dual Kibbles Two different sizes have been designed to encourage your dog to chew the food which aids nutrient absorption while the dual shape reduces tartar by 21% after 28 days***. Beta is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All Beta products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All Beta products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has proven that the pentagon kibble reduces tartar by 21% after 28 days.*** As puppies & seniors need more aid to chew the food they have a smaller kibble size. Nonetheless the products still have dual shapes as no matter the age of your dog he can still benefit from good oral care. Lean Muscles All Beta products are made with protein from quality meat or fish to help him maintain toned muscles & a healthy heart. In conjunction with essential vitamins & minerals Beta provides all the nutrients he needs to hel ...

When your dog is fully grown he will need a food that offers complete & balanced nutrients to help keep him in peak condition. The special formula low in fat & calories helps to prevent weight gain. BETA is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Natural Prebiotics Contains chicory a natural prebiotic to help improve digestive health. After 30 days of feeding BETA the good bacteria Bifidobacteria may be multiplied by 100 times helping to support your dog´s healthy digestion**. Lean body mass Reduced levels of fat versus BETA standard Adult to maintain a lean body mass. It is also carefully balanced with wholesome ingredients such as wholegrain cereals & chicken to reveal his natural potential. Dual Kibbles Two different sizes have been designed to encourage your dog to chew the food which aids nutrient absorption while the dual shape reduces tartar by 21% after 28 days***. BETA is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All BETA products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog BETA.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has proven that the pentagon kibble reduces tartar by 21% after 28 days.*** As puppies & seniors need more aid to chew the food they have a smaller kibble size. Nonetheless the products still have dual shapes as no matter the age of your dog he can still benefit from good oral care. Lean Muscles All BETA products are made with protein from quality meat or fish to help him maintain toned muscles & a healthy heart. In conjunction with essential vitamins & minerals Beta provides all the nutrients he needs to help stay healthy & full of vitality. Delicious Flavours Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in meat. Healthy Immune System All BETA products are formulated with natural prebiotics ...

When your dog is fully grown he will need a food that offers complete & balanced nutrients to help keep him in peak condition. The special formula low in fat & calories helps to prevent weight gain. Beta is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Natural Prebiotics Contains chicory a natural prebiotic to help improve digestive health. After 30 days of feeding BETA the good bacteria Bifidobacteria may be multiplied by 100 times helping to support your dog´s healthy digestion**. Lean body mass Reduced levels of fat versus BETA standard Adult to maintain a lean body mass. It is also carefully balanced with wholesome ingredients such as wholegrain cereals & chicken to reveal his natural potential. Dual Kibbles Two different sizes have been designed to encourage your dog to chew the food which aids nutrient absorption while the dual shape reduces tartar by 21% after 28 days***. Beta is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All Beta products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All Beta products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has proven that the pentagon kibble reduces tartar by 21% after 28 days.*** As puppies & seniors need more aid to chew the food they have a smaller kibble size. Nonetheless the products still have dual shapes as no matter the age of your dog he can still benefit from good oral care. Lean Muscles All Beta products are made with protein from quality meat or fish to help him maintain toned muscles & a healthy heart. In conjunction with essential vitamins & minerals Beta provides all the nutrients he needs to help stay healthy & full of vitality. Delicious Flavours Purina strives to create nutrition that your dog instinctively prefers. All Beta products are rich in meat. Healthy Immune System All Beta products are formulated with natural prebiotics ...

Beta Adult Retrievers dog food with turkey is a complete dry food formulated specifically to suit the nutritional demands of this lively breed. This wholesome food contains a balanced mix of premium ingredients & nutrients to help keep your dog healthy. Retrievers love their food so Beta Retrievers kibble also contains L-carnitine which in combination with reduced levels of fat helps to burn calories to help your dog keep its figure. The tasty meat, vegetable & grain recipe is rounded off with essential minerals & vitamins as well as DHA/EPA-rich fish oils which aid mobility & help to maintain shiny fur & healthy skin. Dried chicory is a natural source of prebiotic & helps to increase the good gut bacteria. This can help to improve your dog's digestive health. The high fibre content will help your dog to feel full more quickly BETA is specialist, exclusive premium dry dog food brand with a wide selection of products tailored to meet your dog’s needs whatever its size, breed or age. Beta Adult Retrievers dry dog food provides breed-appropriate nutrition for all types of Retrievers: Golden Retrievers, Labradors, Chesapeake Bay, Flat Coated, Curly Coated or Nova Scotia Duck Tolling. BETA Adult Retrievers dry dog food at a glance: Balanced recipe for all fully grown Retriever dogs Formulated to suit the specific nutritional needs of this breed Fish oil with DHA & EPA: long-chain Omega-3 fatty acids can help mobility & joint suppleness L-carnitine: supports the metabolism & can help to burn calories Premium proteins & fibre: help to your dog to feel full Chicory: is a good source of prebiotic inulin which aids digestive health Selected vitamins, zinc & omega-6 fatty acids: support healthy skin, shiny fur Antioxidants: are used as a natural preservative & help to protect from free radicals Kibble: appropriate kibble shape & size selected especially for Retrievers ...

Beta Adult Retrievers dog food with turkey is a complete dry food formulated specifically to suit the nutritional demands of this lively breed. This wholesome food contains a balanced mix of premium ingredients & nutrients to help keep your dog healthy. Retrievers love their food so Beta Retrievers kibble also contains L-carnitine which in combination with reduced levels of fat helps to burn calories to help your dog keep its figure. The tasty meat, vegetable & grain recipe is rounded off with essential minerals & vitamins as well as DHA/EPA-rich fish oils which aid mobility & help to maintain shiny fur & healthy skin. Dried chicory is a natural source of prebiotic & helps to increase the good gut bacteria. This can help to improve your dog's digestive health. The high fibre content will help your dog to feel full more quickly BETA is specialist, exclusive premium dry dog food brand with a wide selection of products tailored to meet your dog’s needs whatever its size, breed or age. Beta Adult Retrievers dry dog food provides breed-appropriate nutrition for all types of Retrievers: Golden Retrievers, Labradors, Chesapeake Bay, Flat Coated, Curly Coated or Nova Scotia Duck Tolling. BETA Adult Retrievers dry dog food at a glance: Balanced recipe for all fully grown Retriever dogs Formulated to suit the specific nutritional needs of this breed Fish oil with DHA & EPA: long-chain Omega-3 fatty acids can help mobility & joint suppleness L-carnitine: supports the metabolism & can help to burn calories Premium proteins & fibre: help to your dog to feel full Chicory: is a good source of prebiotic inulin which aids digestive health Selected vitamins, zinc & omega-6 fatty acids: support healthy skin, shiny fur Antioxidants: are used as a natural preservative & help to protect from free radicals Kibble: appropriate kibble shape & size selected especially for Retrievers ...

We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active & curious life. That is why our PURINA BETA® Adult Sensitive dry dog food is specially formulated with salmon, a high quality protein that helps to support good digestion, as well as being enriched with omega-3 & -6 fatty acids that help reduce possible discomfort in your dog’s sensitive skin. It is also specially formulated with selected natural ingredients & a natural prebiotic to help support digestive health, helping your sensitive dog get the most out of its day. & all this without including any added artificial colours, flavours or preservatives in the recipe! PURINA BETA Adult Sensitive at a glance:
- New enhanced recipe!
- Salmonas the primary ingredient
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition to help support sensitive skin & digestion
- Made in the UK:proudly made in our Suffolk factory
- Sensitive digestion: with high quality protein (salmon) & rice, to help support good digestion
- Skin sensitivity:with vitamins, zinc & omega-3 & -6 fatty acids, important skin nutrients to help reduce possible discomfort
- Healthy immune system:with antioxidants to help support natural defences Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ Shadow was found in a rescue centre, & it was love at first sight for me. He’s such a great character & is not timid at all. It’s amazing really
- he’s fearless, & he’s so confident. He’s a real Thrillseeker. In the park he hares around chasing birds… that’s his favourite past time & normally he’ll go for a splash in the pond too, regardless of the temperature! As he’s a rescue, I’m still learning about his food sensitivities. So I feed him a Sensitive diet to help keep him feeling, & looking great!”
- Charlotte, from London Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!


















...

We know that some dogs are more sensitive to food than others, but that does not have to stop your dog from living an active & curious life. That is why our PURINA BETA® Adult Sensitive dry dog food is specially formulated with salmon, a high quality protein that helps to support good digestion, as well as being enriched with omega-3 & -6 fatty acids that help reduce possible discomfort in your dog’s sensitive skin. It is also specially formulated with selected natural ingredients & a natural prebiotic to help support digestive health, helping your sensitive dog get the most out of its day. & all this without including any added artificial colours, flavours or preservatives in the recipe! PURINA BETA Adult Sensitive at a glance:
- New enhanced recipe!
- Salmonas the primary ingredient
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition to help support sensitive skin & digestion
- Made in the UK:proudly made in our Suffolk factory
- Sensitive digestion: with high quality protein (salmon) & rice, to help support good digestion
- Skin sensitivity:with vitamins, zinc & omega-3 & -6 fatty acids, important skin nutrients to help reduce possible discomfort
- Healthy immune system:with antioxidants to help support natural defences Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ Shadow was found in a rescue centre, & it was love at first sight for me. He’s such a great character & is not timid at all. It’s amazing really
- he’s fearless, & he’s so confident. He’s a real Thrillseeker. In the park he hares around chasing birds… that’s his favourite past time & normally he’ll go for a splash in the pond too, regardless of the temperature! As he’s a rescue, I’m still learning about his food sensitivities. So I feed him a Sensitive diet to help keep him feeling, & looking great!”
- Charlotte, from London Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!


















...