The basis of a long & active cat life is a species-appropriate, balanced nutrition. Concept for Life Outdoor Cats provides a balanced diet for optimal all-round care for your pet. Adult cats that spend most of their time outdoors need more energy than cats which mainly live inside. Cats that are outside are also exposed to a higher risk of injury & infection since they are liable to get into fights, especially when protecting their territory or during the mating season. An active outdoor life can also take its toll on your cat’s bones & joints. Concept for Life Outdoor Cats is a complete dry food which targets the nutritional needs of cats that go outside. It provides them with everything they need for a healthy life as well promoting holistic health & general well-being. The special FORMULA X actively supports life-long health & allows for maximum functionality. The main ingredient in Concept for Life Outdoor Cats is carefully selected meat, which is combined with high-quality, functional ingredients to create a well-balanced, premium mix of nutrients. The kibble is easily digested & well accepted. This dry food for outdoor cats also contains a vitamin-B-complex which in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids may help to promote glossy fur & soft skin. The anti-hairball function reduces the formation of hairballs in the stomach & helps to gently expel any swallowed hair. Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. The Stay-Clean™ complex with highly soluble vitamin C helps to reduce bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Concept for Life Outdoor Cats is tailored nutrition based on the individual well-being & dietary requirements of cats that are allowed outside. Optimal energy supply: Cats that are mostly living outdoors are more active & require more energy. Therefore, the energy density of this formula is greater in order to optimally meet those needs. Immunity support: Outdoor cats are at greater risk of injury or infection. Concept for Life Outdoor Cats has an increased vitamin content which in combination with antioxidants, prebiotic inulin, beta-glucans & mannan-oligosaccharides may strengthen the body’s own defences. Healthy joints & mobility: The formula contains a special nutritional combination of components for building cartilage, glucosamine & chondroitin sulphate. Vitamin C may also support collagen formation which is important for cartilage function. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your cat needs for a healthy life Healthy urinary tract: The kibble is enriched with DL-methionine which reduces the urine p H value. This helps to reduce the occurrence of urinary stones. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Shiny fur & healthy skin: The vitamin-B-complex in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids can help to promote glossy fur & soft skin in your older cat. Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya Contains essential taurine Concept for Life is a unique & scientific nutritional concept, which focusses on your cat’s individual well-being & dietary requirements at all life stages. The variety Outdoor Cats provides your active, outdoor cat with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Indoor Cats is available in the following

Sizes: 400g, 3kg & 9kg (3 x 3kg).

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Concept for Life Outdoor Cats at a glance: Complete dry food: Tailored nutrition for adult outdoor cats aged 1 year+ Optimal energy supply: Cats that are mostly living outdoors are more active & require more energy. Therefore, the energy density of this formula is greater in order to optimally meet those needs Immune system: Outdoor cats are at greater risk of injury or infection. Concept for Life Outdoor Cats has an increased vitamin content which in combination with antioxidants, prebiotic inulin, beta-glucans & mannan-oligosaccharides can help to strengthen the body’s own defences Healthy joints & mobility: The recipe contains a special nutritional combination of components for building cartilage, glucosamine & chondroitin sulphate. Vitamin C may also support collagen formation which is important for cartilage function Shiny fur & healthy skin: The vitamin-B-complex in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids & biotin help to promote glossy fur & soft skin in your active cat Healthy urinary tract: The kibble is enriched with DL-methionine which helps to reduce the urine p H value & supports urinary health Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya The basis of a long & active cat life is a species-appropriate, balanced nutrition. Concept for Life Outdoor Cats provides a balanced diet for optimal all-round care for your pet. Adult cats that spend most of their time outdoors need more energy than cats which mainly live inside. Cats that are outside are also exposed to a higher risk of injury & infection since they are liable to get into fights, especially when protecting their territory or during the mating season. An active outdoor life can also take its toll on your cat’s bones & joints. Concept for Life Outdoor Cats is a complete dry food which targets the nutritional needs of cats that go outside. It provides them with everything they need for a healthy life as well promoting holistic health & general well-being. Concept for Life – finest top quality tailored nutrition for your cat Scientifically based nutritional concept that focuses on your cat's individual well-being & dietary requirements at all life stages Main ingredients are functional raw ingredients of the highest quality, characterised by high digestibility & compatability The special FORMULA X actively supports life-long health & allows for maximum functionality Species & need-based nutrient composition for optimal all-round care Tasty recipe with fresh meat Have you heard about Concept for Life wet cat food? It

Includes:: a range of tailored nutrition in jelly & in gravy. Concept for Life Adult wet cat food is the ideal addition to Concept for Life Outdoors Cats dry food. This tasty wet food is available in 12 x 85g, 24 x 85g & 48 x 85g pouches. Feeding a mix of dry & wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze & eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene & helps to keep teeth clean & gums healthy. It has a high concentration of nutrients & is rich in protein & fibre. & cats love wet cat food as it is particularly tasty & easy to eat. Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients & provides your cat with vital liquid which is important for a healthy urinary tract & kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry & wet foods appeals to your cat’s natural instincts & helps to keep your pet healthy. Concept for Life – tailored nutrition for your pet

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The basis of a long & active cat life is a species-appropriate, balanced nutrition. Concept for Life Outdoor Cats provides a balanced diet for optimal all-round care for your pet. Adult cats that spend most of their time outdoors need more energy than cats which mainly live inside. Cats that are outside are also exposed to a higher risk of injury & infection since they are liable to get into fights, especially when protecting their territory or during the mating season. An active outdoor life can also take its toll on your cat’s bones & joints. Concept for Life Outdoor Cats is a complete dry food which targets the nutritional needs of cats that go outside. It provides them with everything they need for a healthy life as well promoting holistic health & general well-being. The special FORMULA X actively supports life-long health & allows for maximum functionality. The main ingredient in Concept for Life Outdoor Cats is carefully selected meat, which is combined with high-quality, functional ingredients to create a well-balanced, premium mix of nutrients. The kibble is easily digested & well accepted. This dry food for outdoor cats also contains a vitamin-B-complex which in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids may help to promote glossy fur & soft skin. The anti-hairball function reduces the formation of hairballs in the stomach & helps to gently expel any swallowed hair. Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. The Stay-Clean™ complex with highly soluble vitamin C helps to reduce bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Concept for Life Outdoor Cats is tailored nutrition based on the individual well-being & dietary requirements of cats that are allowed outside. Optimal energy supply: Cats that are mostly living outdoors are more active & require more energy. Therefore, the energy density of this formula is greater in order to optimally meet those needs. Immunity support: Outdoor cats are at greater risk of injury or infection. Concept for Life Outdoor Cats has an increased vitamin content which in combination with antioxidants, prebiotic inulin, beta-glucans & mannan-oligosaccharides may strengthen the body’s own defences. Healthy joints & mobility: The formula contains a special nutritional combination of components for building cartilage, glucosamine & chondroitin sulphate. Vitamin C may also support collagen formation which is important for cartilage function. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your cat needs for a healthy life Healthy urinary tract: The kibble is enriched with DL-methionine which reduces the urine p H value. This helps to reduce the occurrence of urinary stones. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Shiny fur & healthy skin: The vitamin-B-complex in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids can help to promote glossy fur & soft skin in your older cat. Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya Contains essential taurine Concept for Life is a unique & scientific nutritional concept, which focusses on your cat’s individual well-being & dietary requirements at all life stages. The variety Outdoor Cats provides your active, outdoor cat with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Indoor Cats is available in the following

Sizes: 400g, 3kg & 9kg (3 x 3kg).

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Concept for Life Outdoor Cats at a glance: Complete dry food: Tailored nutrition for adult outdoor cats aged 1 year+ Optimal energy supply: Cats that are mostly living outdoors are more active & require more energy. Therefore, the energy density of this formula is greater in order to optimally meet those needs Immune system: Outdoor cats are at greater risk of injury or infection. Concept for Life Outdoor Cats has an increased vitamin content which in combination with antioxidants, prebiotic inulin, beta-glucans & mannan-oligosaccharides can help to strengthen the body’s own defences Healthy joints & mobility: The recipe contains a special nutritional combination of components for building cartilage, glucosamine & chondroitin sulphate. Vitamin C may also support collagen formation which is important for cartilage function Shiny fur & healthy skin: The vitamin-B-complex in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids & biotin help to promote glossy fur & soft skin in your active cat Healthy urinary tract: The kibble is enriched with DL-methionine which helps to reduce the urine p H value & supports urinary health Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya The basis of a long & active cat life is a species-appropriate, balanced nutrition. Concept for Life Outdoor Cats provides a balanced diet for optimal all-round care for your pet. Adult cats that spend most of their time outdoors need more energy than cats which mainly live inside. Cats that are outside are also exposed to a higher risk of injury & infection since they are liable to get into fights, especially when protecting their territory or during the mating season. An active outdoor life can also take its toll on your cat’s bones & joints. Concept for Life Outdoor Cats is a complete dry food which targets the nutritional needs of cats that go outside. It provides them with everything they need for a healthy life as well promoting holistic health & general well-being. Concept for Life – finest top quality tailored nutrition for your cat Scientifically based nutritional concept that focuses on your cat's individual well-being & dietary requirements at all life stages Main ingredients are functional raw ingredients of the highest quality, characterised by high digestibility & compatability The special FORMULA X actively supports life-long health & allows for maximum functionality Species & need-based nutrient composition for optimal all-round care Tasty recipe with fresh meat Have you heard about Concept for Life wet cat food? It

Includes:: a range of tailored nutrition in jelly & in gravy. Concept for Life Adult wet cat food is the ideal addition to Concept for Life Outdoors Cats dry food. This tasty wet food is available in 12 x 85g, 24 x 85g & 48 x 85g pouches. Feeding a mix of dry & wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze & eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene & helps to keep teeth clean & gums healthy. It has a high concentration of nutrients & is rich in protein & fibre. & cats love wet cat food as it is particularly tasty & easy to eat. Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients & provides your cat with vital liquid which is important for a healthy urinary tract & kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry & wet foods appeals to your cat’s natural instincts & helps to keep your pet healthy. Concept for Life – tailored nutrition for your pet

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Concept for Life Paste is a delicious, supplementary food for adult cats in convenient, easy to serve tubes: Concept for Life Beauty Paste Premium paste for adult cats with thick fur or sensitive skin Helps to promote a shiny coat & supple skin Supports skin barrier function Anti-hairball With essential vitamins & taurine No artificial colours or aromas Concept for Life Sensitive Paste Premium paste for adult cats with food sensitivities Helps to promote a balanced digestion Mono-protein – chicken Supports healthy gut flora Contains essential taurine & vitamins No artificial colours or aromas Concept for Life – tailored nutrition for your pet. Concept for Life Beauty Paste is a delicious supplementary treat for adult cats. It is part of the Concept for Life range, a unique, scientifically based nutritional concept that focuses on your cat’s individual well-being & dietary requirements at all life stages. Concept for Life Cat Paste is made to a carefully formulated recipe & suited to the specific dietary needs of your cat. Find out more about these cat pastes & other Concept for Life cat food products. Concept for Life is tailored nutrition for your cat ★ Exclusive to zooplus! ...

Concept for Life Persian Adult is tailored nutrition based on the individual well-being & dietary requirements of adult Persian cats over 12 months: Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your cat needs for a healthy life Shiny fur & healthy skin: Salmon oil & walnut oil, in combination with biotin, copper & organically bound zinc can help to promote glossy fur & soft skin in your cat. Anti-Hairball: Concept for Life Persian Adult can help to prevent the formation of hairballs & enable elimination of existing hairballs. It contains a combination of natural fibres to support digestive activity. The beneficial mix of psyllium, dried beet pulp & linseed can help to aid expulsion of swallowed hair. Right-sized kibble: The adapted kibble size is ideal for the Persian cats & enables easier food intake. Optimal digestion: Made with highly digestible proteins & rice. Prebiotic inulin & selected plant fibre also help to support a good intestinal flora. Supports a healthy immune system: The vitamin & antioxidant complex as well as the prebiotics in this kibble help to support the body's own defenses & a healthy immune system Healthy urinary tract: The kibble is enriched with DL-methionine which reduces the urine p H value. This helps to reduce the occurrence of urinary stones. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Developed together with vets Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya With essential taurine The basis of a long & active cat life is a species-appropriate, balanced nutrition. Concept for Life is a unique & scientific nutritional concept, which focusses on your cat’s individual well-being & dietary requirements at all life stages. Concept for Life Persian Adult dry cat food is formulated to suit the nutritional needs & provide a balanced nutrition for adult Persians over 12 months. Persian cats are one of the most popular pedigree cats worldwide, because these cats are considered to be very gentle, peaceful & calm. Since Persians are not very active cats, they are very well suited for staying indoors. Their noble & elegant appearance is impressive & their distinctive facial expression & gloriously long, dense coat give the Persian cat its unique appearance. Concept for Life Persian Adult contains finest top quality salmon oil & walnut oil which are natural sources of valuable omega-3 & omega-6 fatty acids, & a combination of biotin, copper & organically bound zinc that all help to support the shiny coat & supple skin of these beautiful cats. Persian cats spend a lot of time grooming themselves so the anti-hairball function can help to reduce the formation of hairballs & also promote the gentle elimination of swallowed hair. Prebiotic inulin & selected plant fibre help to support a healthy gut flora & digestion. Persians also have a specific waqy of eating. In contrast to most other cats, Persians often ingest food with the tongue. Therefore the kibble in this food was adapted to facilitate food intake. The special FORMULA X actively supports life-long health & allows for maximum functionality. Concept for Life – tailored nutrition for your pet. ...

Concept for Life Persian Adult is tailored nutrition based on the individual well-being & dietary requirements of adult Persian cats over 12 months: Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your cat needs for a healthy life Shiny fur & healthy skin: Salmon oil & walnut oil, in combination with biotin, copper & organically bound zinc can help to promote glossy fur & soft skin in your cat. Anti-Hairball: Concept for Life Persian Adult can help to prevent the formation of hairballs & enable elimination of existing hairballs. It contains a combination of natural fibres to support digestive activity. The beneficial mix of psyllium, dried beet pulp & linseed can help to aid expulsion of swallowed hair. Right-sized kibble: The adapted kibble size is ideal for the Persian cats & enables easier food intake. Optimal digestion: Made with highly digestible proteins & rice. Prebiotic inulin & selected plant fibre also help to support a good intestinal flora. Supports a healthy immune system: The vitamin & antioxidant complex as well as the prebiotics in this kibble help to support the body's own defenses & a healthy immune system Healthy urinary tract: The kibble is enriched with DL-methionine which reduces the urine p H value. This helps to reduce the occurrence of urinary stones. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Developed together with vets Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya With essential taurine The basis of a long & active cat life is a species-appropriate, balanced nutrition. Concept for Life is a unique & scientific nutritional concept, which focusses on your cat’s individual well-being & dietary requirements at all life stages. Concept for Life Persian Adult dry cat food is formulated to suit the nutritional needs & provide a balanced nutrition for adult Persians over 12 months. Persian cats are one of the most popular pedigree cats worldwide, because these cats are considered to be very gentle, peaceful & calm. Since Persians are not very active cats, they are very well suited for staying indoors. Their noble & elegant appearance is impressive & their distinctive facial expression & gloriously long, dense coat give the Persian cat its unique appearance. Concept for Life Persian Adult contains finest top quality salmon oil & walnut oil which are natural sources of valuable omega-3 & omega-6 fatty acids, & a combination of biotin, copper & organically bound zinc that all help to support the shiny coat & supple skin of these beautiful cats. Persian cats spend a lot of time grooming themselves so the anti-hairball function can help to reduce the formation of hairballs & also promote the gentle elimination of swallowed hair. Prebiotic inulin & selected plant fibre help to support a healthy gut flora & digestion. Persians also have a specific waqy of eating. In contrast to most other cats, Persians often ingest food with the tongue. Therefore the kibble in this food was adapted to facilitate food intake. The special FORMULA X actively supports life-long health & allows for maximum functionality. Concept for Life – tailored nutrition for your pet. ...

Concept for Life Persian Adult is tailored nutrition based on the individual well-being & dietary requirements of adult Persian cats over 12 months: Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your cat needs for a healthy life Shiny fur & healthy skin: Salmon oil & walnut oil, in combination with biotin, copper & organically bound zinc can help to promote glossy fur & soft skin in your cat. Anti-Hairball: Concept for Life Persian Adult can help to prevent the formation of hairballs & enable elimination of existing hairballs. It contains a combination of natural fibres to support digestive activity. The beneficial mix of psyllium, dried beet pulp & linseed can help to aid expulsion of swallowed hair. Right-sized kibble: The adapted kibble size is ideal for the Persian cats & enables easier food intake. Optimal digestion: Made with highly digestible proteins & rice. Prebiotic inulin & selected plant fibre also help to support a good intestinal flora. Supports a healthy immune system: The vitamin & antioxidant complex as well as the prebiotics in this kibble help to support the body's own defenses & a healthy immune system Healthy urinary tract: The kibble is enriched with DL-methionine which reduces the urine p H value. This helps to reduce the occurrence of urinary stones. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Developed together with vets Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya With essential taurine The basis of a long & active cat life is a species-appropriate, balanced nutrition. Concept for Life is a unique & scientific nutritional concept, which focusses on your cat’s individual well-being & dietary requirements at all life stages. Concept for Life Persian Adult dry cat food is formulated to suit the nutritional needs & provide a balanced nutrition for adult Persians over 12 months. Persian cats are one of the most popular pedigree cats worldwide, because these cats are considered to be very gentle, peaceful & calm. Since Persians are not very active cats, they are very well suited for staying indoors. Their noble & elegant appearance is impressive & their distinctive facial expression & gloriously long, dense coat give the Persian cat its unique appearance. Concept for Life Persian Adult contains finest top quality salmon oil & walnut oil which are natural sources of valuable omega-3 & omega-6 fatty acids, & a combination of biotin, copper & organically bound zinc that all help to support the shiny coat & supple skin of these beautiful cats. Persian cats spend a lot of time grooming themselves so the anti-hairball function can help to reduce the formation of hairballs & also promote the gentle elimination of swallowed hair. Prebiotic inulin & selected plant fibre help to support a healthy gut flora & digestion. Persians also have a specific waqy of eating. In contrast to most other cats, Persians often ingest food with the tongue. Therefore the kibble in this food was adapted to facilitate food intake. The special FORMULA X actively supports life-long health & allows for maximum functionality. Concept for Life – tailored nutrition for your pet. ...

Concept for Life Persian Adult is tailored nutrition based on the individual well-being & dietary requirements of adult Persian cats over 12 months: Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your cat needs for a healthy life Shiny fur & healthy skin: Salmon oil & walnut oil, in combination with biotin, copper & organically bound zinc can help to promote glossy fur & soft skin in your cat. Anti-Hairball: Concept for Life Persian Adult can help to prevent the formation of hairballs & enable elimination of existing hairballs. It contains a combination of natural fibres to support digestive activity. The beneficial mix of psyllium, dried beet pulp & linseed can help to aid expulsion of swallowed hair. Right-sized kibble: The adapted kibble size is ideal for the Persian cats & enables easier food intake. Optimal digestion: Made with highly digestible proteins & rice. Prebiotic inulin & selected plant fibre also help to support a good intestinal flora. Supports a healthy immune system: The vitamin & antioxidant complex as well as the prebiotics in this kibble help to support the body's own defenses & a healthy immune system Healthy urinary tract: The kibble is enriched with DL-methionine which reduces the urine p H value. This helps to reduce the occurrence of urinary stones. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Developed together with vets Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya With essential taurine The basis of a long & active cat life is a species-appropriate, balanced nutrition. Concept for Life is a unique & scientific nutritional concept, which focusses on your cat’s individual well-being & dietary requirements at all life stages. Concept for Life Persian Adult dry cat food is formulated to suit the nutritional needs & provide a balanced nutrition for adult Persians over 12 months. Persian cats are one of the most popular pedigree cats worldwide, because these cats are considered to be very gentle, peaceful & calm. Since Persians are not very active cats, they are very well suited for staying indoors. Their noble & elegant appearance is impressive & their distinctive facial expression & gloriously long, dense coat give the Persian cat its unique appearance. Concept for Life Persian Adult contains finest top quality salmon oil & walnut oil which are natural sources of valuable omega-3 & omega-6 fatty acids, & a combination of biotin, copper & organically bound zinc that all help to support the shiny coat & supple skin of these beautiful cats. Persian cats spend a lot of time grooming themselves so the anti-hairball function can help to reduce the formation of hairballs & also promote the gentle elimination of swallowed hair. Prebiotic inulin & selected plant fibre help to support a healthy gut flora & digestion. Persians also have a specific waqy of eating. In contrast to most other cats, Persians often ingest food with the tongue. Therefore the kibble in this food was adapted to facilitate food intake. The special FORMULA X actively supports life-long health & allows for maximum functionality. Concept for Life – tailored nutrition for your pet. ...

Concept for Life Persian Adult is tailored nutrition based on the individual well-being & dietary requirements of adult Persian cats over 12 months: Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your cat needs for a healthy life Shiny fur & healthy skin: Salmon oil & walnut oil, in combination with biotin, copper & organically bound zinc can help to promote glossy fur & soft skin in your cat. Anti-Hairball: Concept for Life Persian Adult can help to prevent the formation of hairballs & enable elimination of existing hairballs. It contains a combination of natural fibres to support digestive activity. The beneficial mix of psyllium, dried beet pulp & linseed can help to aid expulsion of swallowed hair. Right-sized kibble: The adapted kibble size is ideal for the Persian cats & enables easier food intake. Optimal digestion: Made with highly digestible proteins & rice. Prebiotic inulin & selected plant fibre also help to support a good intestinal flora. Supports a healthy immune system: The vitamin & antioxidant complex as well as the prebiotics in this kibble help to support the body's own defenses & a healthy immune system Healthy urinary tract: The kibble is enriched with DL-methionine which reduces the urine p H value. This helps to reduce the occurrence of urinary stones. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Developed together with vets Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya With essential taurine The basis of a long & active cat life is a species-appropriate, balanced nutrition. Concept for Life is a unique & scientific nutritional concept, which focusses on your cat’s individual well-being & dietary requirements at all life stages. Concept for Life Persian Adult dry cat food is formulated to suit the nutritional needs & provide a balanced nutrition for adult Persians over 12 months. Persian cats are one of the most popular pedigree cats worldwide, because these cats are considered to be very gentle, peaceful & calm. Since Persians are not very active cats, they are very well suited for staying indoors. Their noble & elegant appearance is impressive & their distinctive facial expression & gloriously long, dense coat give the Persian cat its unique appearance. Concept for Life Persian Adult contains finest top quality salmon oil & walnut oil which are natural sources of valuable omega-3 & omega-6 fatty acids, & a combination of biotin, copper & organically bound zinc that all help to support the shiny coat & supple skin of these beautiful cats. Persian cats spend a lot of time grooming themselves so the anti-hairball function can help to reduce the formation of hairballs & also promote the gentle elimination of swallowed hair. Prebiotic inulin & selected plant fibre help to support a healthy gut flora & digestion. Persians also have a specific waqy of eating. In contrast to most other cats, Persians often ingest food with the tongue. Therefore the kibble in this food was adapted to facilitate food intake. The special FORMULA X actively supports life-long health & allows for maximum functionality. Concept for Life – tailored nutrition for your pet. ...