The basis of a long dog life is a species-appropriate, balanced nutrition. Adult dogs tend to put on weight easily; reduced activity or unsuitable dog foods may be responsible for this. Overweight dogs face a higher risk of serious health problems. To ensure your medium breed adult dog maintains a healthy weight, you should react to the first signs of weight gain by taking preventative steps, such as more exercise & an adjusted diet with a low fat & calorie content. Concept for Life Medium Light provides both overweight dogs & dogs with a tendency to put on weight with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements & to promote all-round health & well-being. As well as more exercise, overweight dogs need a nutrition with an adjusted energy content that also prolongs the feeling of satiety. Concept for Life Medium Light has a high protein content, which helps to maintain muscles, & a calorie content that is reduced by Approx. 15% (in comparison with Concept for Life Medium Adult). This balanced kibble also contains an increased content of selected dietary fibre & plant fibre from psyllium & lignocellulose, which can prolong the feeling of satiety & therefore contribute to lower food intake. The special FORMULA X actively supports life-long health & can help to keep your dog in good shape. Concept for Life combines lots of carefully selected fresh meat with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. The special vitamin-b-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, to help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. Concept for Life Medium Light is tailored, premium nutrition based on the individual dietary requirements of overweight, adult medium breeds of dog, aged 12 months & over. Effective weight control: The balanced, reduced-calorie formula contains an adjusted fat content & highly digestible proteins in combination with L-carnitine, which helps your dog to reach their ideal body weight. If fed exclusively, the calorie intake may be reduced by Approx. 15% (in comparison with Concept for Life Medium Adult). Long-lasting satiety: The increased content of selected dietary fibre & plant fibre from psyllium & lignocellulose can prolong the feeling of satiety & therefore contribute to a lower food intake. Muscle maintenance: The high protein content of 26% is combined with an increased vitamin mix (compared to Concept for Life Medium Adult) to help to maintain muscles. Joint cartilage protection: This formula contains the two natural cartilage nutrients glucosamine & chondroitin sulphate. in addition, vitamin C can promote the formation of collagen, which is important for cartilage. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Healthy skin & shiny coat: The Vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, can help to promote glossy fur & supple skin. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Highest level of acceptance: The balanced formula is very well accepted by picky dogs. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Light provides your medium breed adult dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Light is a premium, complete dry food for overweight, medium breed adult dogs (aged 12 months & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

The basis of a long dog life is a species-appropriate, balanced nutrition. Adult dogs tend to put on weight easily; reduced activity or unsuitable dog foods may be responsible for this. Overweight dogs face a higher risk of serious health problems. To ensure your medium breed adult dog maintains a healthy weight, you should react to the first signs of weight gain by taking preventative steps, such as more exercise & an adjusted diet with a low fat & calorie content. Concept for Life Medium Light provides both overweight dogs & dogs with a tendency to put on weight with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements & to promote all-round health & well-being. As well as more exercise, overweight dogs need a nutrition with an adjusted energy content that also prolongs the feeling of satiety. Concept for Life Medium Light has a high protein content, which helps to maintain muscles, & a calorie content that is reduced by Approx. 15% (in comparison with Concept for Life Medium Adult). This balanced kibble also contains an increased content of selected dietary fibre & plant fibre from psyllium & lignocellulose, which can prolong the feeling of satiety & therefore contribute to lower food intake. The special FORMULA X actively supports life-long health & can help to keep your dog in good shape. Concept for Life combines lots of carefully selected fresh meat with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. The special vitamin-b-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, to help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. Concept for Life Medium Light is tailored, premium nutrition based on the individual dietary requirements of overweight, adult medium breeds of dog, aged 12 months & over. Effective weight control: The balanced, reduced-calorie formula contains an adjusted fat content & highly digestible proteins in combination with L-carnitine, which helps your dog to reach their ideal body weight. If fed exclusively, the calorie intake may be reduced by Approx. 15% (in comparison with Concept for Life Medium Adult). Long-lasting satiety: The increased content of selected dietary fibre & plant fibre from psyllium & lignocellulose can prolong the feeling of satiety & therefore contribute to a lower food intake. Muscle maintenance: The high protein content of 26% is combined with an increased vitamin mix (compared to Concept for Life Medium Adult) to help to maintain muscles. Joint cartilage protection: This formula contains the two natural cartilage nutrients glucosamine & chondroitin sulphate. in addition, vitamin C can promote the formation of collagen, which is important for cartilage. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Healthy skin & shiny coat: The Vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, can help to promote glossy fur & supple skin. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Highest level of acceptance: The balanced formula is very well accepted by picky dogs. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Light provides your medium breed adult dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Light is a premium, complete dry food for overweight, medium breed adult dogs (aged 12 months & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

Concept for Life Medium Light is tailored, premium nutrition based on the individual dietary requirements of overweight, adult medium breeds of dog, aged 12 months & over. This complete dry dog food has the following benefits: Effective weight control: The balanced, reduced-calorie formula contains an adjusted fat content & highly digestible proteins in combination with L-carnitine, which helps your dog to reach their ideal body weight. If fed exclusively, the calorie intake may be reduced by Approx. 15% (in comparison with Concept for Life Medium Adult). Long-lasting satiety: The increased content of selected dietary fibre & plant fibre from psyllium & lignocellulose can prolong the feeling of satiety & therefore contribute to a lower food intake. Muscle maintenance: The high protein content of 26% is combined with an increased vitamin mix (compared to Concept for Life Medium Adult) to help to maintain muscles. Joint cartilage protection: This formula contains the two natural cartilage nutrients glucosamine & chondroitin sulphate. in addition, vitamin C can promote the formation of collagen, which is important for cartilage. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Healthy skin & shiny coat: The Vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, can help to promote glossy fur & supple skin. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Highest level of acceptance: The balanced formula is very well accepted by picky dogs. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya The basis of a long dog life is a species-appropriate, balanced nutrition. Adult dogs tend to put on weight easily; reduced activity or unsuitable dog foods may be responsible for this. Overweight dogs face a higher risk of serious health problems. To ensure your medium breed adult dog maintains a healthy weight, you should react to the first signs of weight gain by taking preventative steps, such as more exercise & an adjusted diet with a low fat & calorie content. Concept for Life Medium Light provides both overweight dogs & dogs with a tendency to put on weight with a balanced diet for optimal all-round care: the nutritional composition has been formulated to meet your dog’s specific requirements & to promote all-round health & well-being. As well as more exercise, overweight dogs need a nutrition with an adjusted energy content that also prolongs the feeling of satiety. Concept for Life Medium Light has a high protein content, which helps to maintain muscles, & a calorie content that is reduced by Approx. 15% (in comparison with Concept for Life Medium Adult). This balanced kibble also contains an increased content of selected dietary fibre & plant fibre from psyllium & lignocellulose, which can prolong the feeling of satiety & therefore contribute to lower food intake. The special FORMULA X actively supports life-long health & can help to keep your dog in good shape. Concept for Life combines lots of carefully selected fresh meat with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest & well accepted. The special vitamin-b-complex works in combination with copper, organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, to help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Light provides your medium breed adult dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Light is a premium, complete dry food for overweight, medium breed adult dogs (aged 12 months & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

The basis of a long & active dog life is a species-appropriate, balanced nutrition. Concept for Life Medium Senior provides your senior dog with optimal all round care. As your dog gets older, you will notice that they become a little calmer, their metabolism begins to slow down & their daily energy requirement decreases. You may find that your dog loses muscle mass while gaining fatty tissue because they are not moving around so much. As your dog is eating less food, this can cause dry skin & dull fur due to vitamin & nutrient deficiencies. Concept for Life Medium Senior provides your senior dog with a balanced diet: the nutritional composition & special antioxidant complex have been formulated to meet your senior dog’s specific requirements & to promote vitality, all-round health & well-being. The adapted energy content in Concept for Life Medium Senior helps your senior medium breed dog to age gracefully. The special composition of nutrients & vitamins, as well as the antioxidants in aronia berries, green tea & hops, can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants all help to protect cells against ageing. The special FORMULA X actively supports life-long health & can help to keep your senior dog in good shape. Concept for Life contains lots of fresh meat with an adjusted fat content, which is combined with L-carnitine to help older dogs to maintain their ideal weight. The added functional ingredients create a balanced mix of premium nutrients, so the resulting kibble is easy to digest & well accepted. This tasty kibble also contains a special vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, can help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. Concept for Life Medium Senior is tailored, premium nutrition based on the individual dietary requirements of medium-sized, senior breeds of dog. Promotes vitality: The special composition of nutrients, vitamins & essential fatty acids can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants in aronia berries, green tea & hops all help to protect cells against ageing & let your dog grow old gracefully. Ideal weight maintenance: The adjusted fat content can help your dog to maintain its ideal weight. L-carnitine can also help activate the body’s own fat reserves. Joint cartilage protection: The formula contains a special mix of nutrients including the cartilage components glucosamine & chondroitin sulphate. Vitamin C can also support the formation of collagen which is important for the cartilage function in older dogs of medium size breeds. Supports kidney function: The adjusted phosphorus & sodium content means that your senior dog’s kidneys are less stressed. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Shiny fur & healthy skin: The vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Senior provides your medium-sized senior dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Senior is a premium, complete dry food for medium-sized senior dogs (aged 7 years & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

Concept for Life Medium Senior is tailored, premium nutrition based on the individual dietary requirements of medium-sized, senior breeds of dog. This complete dry dog food has many benefits, including: Promotes vitality: The special composition of nutrients, vitamins & essential fatty acids can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants in aronia berries, green tea & hops all help to protect cells against ageing & let your dog grow old gracefully. Ideal weight maintenance: The adjusted fat content can help your dog to maintain its ideal weight. L-carnitine can also help activate the body’s own fat reserves. Joint cartilage protection: The formula contains a special mix of nutrients including the cartilage components glucosamine & chondroitin sulphate. Vitamin C can also support the formation of collagen which is important for the cartilage function in older dogs of medium size breeds. Supports kidney function: The adjusted phosphorus & sodium content means that your senior dog’s kidneys are less stressed. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Shiny fur & healthy skin: The vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya The basis of a long & active dog life is a species-appropriate, balanced nutrition. Concept for Life Medium Senior provides your senior dog with optimal all round care. As your dog gets older, you will notice that they become a little calmer, their metabolism begins to slow down & their daily energy requirement decreases. You may find that your dog loses muscle mass while gaining fatty tissue because they are not moving around so much. As your dog is eating less food, this can cause dry skin & dull fur due to vitamin & nutrient deficiencies. Concept for Life Medium Senior provides your senior dog with a balanced diet: the nutritional composition & special antioxidant complex have been formulated to meet your senior dog’s specific requirements & to promote vitality, all-round health & well-being. The adapted energy content in Concept for Life Medium Senior helps your senior medium breed dog to age gracefully. The special composition of nutrients & vitamins, as well as the antioxidants in aronia berries, green tea & hops, can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants all help to protect cells against ageing. The special FORMULA X actively supports life-long health & can help to keep your senior dog in good shape. Concept for Life contains lots of fresh meat with an adjusted fat content, which is combined with L-carnitine to help older dogs to maintain their ideal weight. The added functional ingredients create a balanced mix of premium nutrients, so the resulting kibble is easy to digest & well accepted. This tasty kibble also contains a special vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, can help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Senior provides your medium-sized senior dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Senior is a premium, complete dry food for medium-sized senior dogs (aged 7 years & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

Concept for Life Medium Senior is tailored, premium nutrition based on the individual dietary requirements of medium-sized, senior breeds of dog. This complete dry dog food has many benefits, including: Promotes vitality: The special composition of nutrients, vitamins & essential fatty acids can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants in aronia berries, green tea & hops all help to protect cells against ageing & let your dog grow old gracefully. Ideal weight maintenance: The adjusted fat content can help your dog to maintain its ideal weight. L-carnitine can also help activate the body’s own fat reserves. Joint cartilage protection: The formula contains a special mix of nutrients including the cartilage components glucosamine & chondroitin sulphate. Vitamin C can also support the formation of collagen which is important for the cartilage function in older dogs of medium size breeds. Supports kidney function: The adjusted phosphorus & sodium content means that your senior dog’s kidneys are less stressed. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Shiny fur & healthy skin: The vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya The basis of a long & active dog life is a species-appropriate, balanced nutrition. Concept for Life Medium Senior provides your senior dog with optimal all round care. As your dog gets older, you will notice that they become a little calmer, their metabolism begins to slow down & their daily energy requirement decreases. You may find that your dog loses muscle mass while gaining fatty tissue because they are not moving around so much. As your dog is eating less food, this can cause dry skin & dull fur due to vitamin & nutrient deficiencies. Concept for Life Medium Senior provides your senior dog with a balanced diet: the nutritional composition & special antioxidant complex have been formulated to meet your senior dog’s specific requirements & to promote vitality, all-round health & well-being. The adapted energy content in Concept for Life Medium Senior helps your senior medium breed dog to age gracefully. The special composition of nutrients & vitamins, as well as the antioxidants in aronia berries, green tea & hops, can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants all help to protect cells against ageing. The special FORMULA X actively supports life-long health & can help to keep your senior dog in good shape. Concept for Life contains lots of fresh meat with an adjusted fat content, which is combined with L-carnitine to help older dogs to maintain their ideal weight. The added functional ingredients create a balanced mix of premium nutrients, so the resulting kibble is easy to digest & well accepted. This tasty kibble also contains a special vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, can help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Senior provides your medium-sized senior dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Senior is a premium, complete dry food for medium-sized senior dogs (aged 7 years & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

The basis of a long & active dog life is a species-appropriate, balanced nutrition. Concept for Life Medium Senior provides your senior dog with optimal all round care. As your dog gets older, you will notice that they become a little calmer, their metabolism begins to slow down & their daily energy requirement decreases. You may find that your dog loses muscle mass while gaining fatty tissue because they are not moving around so much. As your dog is eating less food, this can cause dry skin & dull fur due to vitamin & nutrient deficiencies. Concept for Life Medium Senior provides your senior dog with a balanced diet: the nutritional composition & special antioxidant complex have been formulated to meet your senior dog’s specific requirements & to promote vitality, all-round health & well-being. The adapted energy content in Concept for Life Medium Senior helps your senior medium breed dog to age gracefully. The special composition of nutrients & vitamins, as well as the antioxidants in aronia berries, green tea & hops, can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants all help to protect cells against ageing. The special FORMULA X actively supports life-long health & can help to keep your senior dog in good shape. Concept for Life contains lots of fresh meat with an adjusted fat content, which is combined with L-carnitine to help older dogs to maintain their ideal weight. The added functional ingredients create a balanced mix of premium nutrients, so the resulting kibble is easy to digest & well accepted. This tasty kibble also contains a special vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, can help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. Concept for Life Medium Senior is tailored, premium nutrition based on the individual dietary requirements of medium-sized, senior breeds of dog. Promotes vitality: The special composition of nutrients, vitamins & essential fatty acids can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants in aronia berries, green tea & hops all help to protect cells against ageing & let your dog grow old gracefully. Ideal weight maintenance: The adjusted fat content can help your dog to maintain its ideal weight. L-carnitine can also help activate the body’s own fat reserves. Joint cartilage protection: The formula contains a special mix of nutrients including the cartilage components glucosamine & chondroitin sulphate. Vitamin C can also support the formation of collagen which is important for the cartilage function in older dogs of medium size breeds. Supports kidney function: The adjusted phosphorus & sodium content means that your senior dog’s kidneys are less stressed. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Shiny fur & healthy skin: The vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Senior provides your medium-sized senior dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Senior is a premium, complete dry food for medium-sized senior dogs (aged 7 years & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

Concept for Life Medium Senior is tailored, premium nutrition based on the individual dietary requirements of medium-sized, senior breeds of dog. This complete dry dog food has many benefits, including: Promotes vitality: The special composition of nutrients, vitamins & essential fatty acids can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants in aronia berries, green tea & hops all help to protect cells against ageing & let your dog grow old gracefully. Ideal weight maintenance: The adjusted fat content can help your dog to maintain its ideal weight. L-carnitine can also help activate the body’s own fat reserves. Joint cartilage protection: The formula contains a special mix of nutrients including the cartilage components glucosamine & chondroitin sulphate. Vitamin C can also support the formation of collagen which is important for the cartilage function in older dogs of medium size breeds. Supports kidney function: The adjusted phosphorus & sodium content means that your senior dog’s kidneys are less stressed. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Shiny fur & healthy skin: The vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya The basis of a long & active dog life is a species-appropriate, balanced nutrition. Concept for Life Medium Senior provides your senior dog with optimal all round care. As your dog gets older, you will notice that they become a little calmer, their metabolism begins to slow down & their daily energy requirement decreases. You may find that your dog loses muscle mass while gaining fatty tissue because they are not moving around so much. As your dog is eating less food, this can cause dry skin & dull fur due to vitamin & nutrient deficiencies. Concept for Life Medium Senior provides your senior dog with a balanced diet: the nutritional composition & special antioxidant complex have been formulated to meet your senior dog’s specific requirements & to promote vitality, all-round health & well-being. The adapted energy content in Concept for Life Medium Senior helps your senior medium breed dog to age gracefully. The special composition of nutrients & vitamins, as well as the antioxidants in aronia berries, green tea & hops, can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants all help to protect cells against ageing. The special FORMULA X actively supports life-long health & can help to keep your senior dog in good shape. Concept for Life contains lots of fresh meat with an adjusted fat content, which is combined with L-carnitine to help older dogs to maintain their ideal weight. The added functional ingredients create a balanced mix of premium nutrients, so the resulting kibble is easy to digest & well accepted. This tasty kibble also contains a special vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, can help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Senior provides your medium-sized senior dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Senior is a premium, complete dry food for medium-sized senior dogs (aged 7 years & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

...

The basis of a long & active dog life is a species-appropriate, balanced nutrition. Concept for Life Medium Senior provides your senior dog with optimal all round care. As your dog gets older, you will notice that they become a little calmer, their metabolism begins to slow down & their daily energy requirement decreases. You may find that your dog loses muscle mass while gaining fatty tissue because they are not moving around so much. As your dog is eating less food, this can cause dry skin & dull fur due to vitamin & nutrient deficiencies. Concept for Life Medium Senior provides your senior dog with a balanced diet: the nutritional composition & special antioxidant complex have been formulated to meet your senior dog’s specific requirements & to promote vitality, all-round health & well-being. The adapted energy content in Concept for Life Medium Senior helps your senior medium breed dog to age gracefully. The special composition of nutrients & vitamins, as well as the antioxidants in aronia berries, green tea & hops, can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants all help to protect cells against ageing. The special FORMULA X actively supports life-long health & can help to keep your senior dog in good shape. Concept for Life contains lots of fresh meat with an adjusted fat content, which is combined with L-carnitine to help older dogs to maintain their ideal weight. The added functional ingredients create a balanced mix of premium nutrients, so the resulting kibble is easy to digest & well accepted. This tasty kibble also contains a special vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, can help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. Concept for Life Medium Senior is tailored, premium nutrition based on the individual dietary requirements of medium-sized, senior breeds of dog. Promotes vitality: The special composition of nutrients, vitamins & essential fatty acids can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants in aronia berries, green tea & hops all help to protect cells against ageing & let your dog grow old gracefully. Ideal weight maintenance: The adjusted fat content can help your dog to maintain its ideal weight. L-carnitine can also help activate the body’s own fat reserves. Joint cartilage protection: The formula contains a special mix of nutrients including the cartilage components glucosamine & chondroitin sulphate. Vitamin C can also support the formation of collagen which is important for the cartilage function in older dogs of medium size breeds. Supports kidney function: The adjusted phosphorus & sodium content means that your senior dog’s kidneys are less stressed. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Shiny fur & healthy skin: The vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Senior provides your medium-sized senior dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Senior is a premium, complete dry food for medium-sized senior dogs (aged 7 years & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

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Concept for Life Medium Senior is tailored, premium nutrition based on the individual dietary requirements of medium-sized, senior breeds of dog. This complete dry dog food has many benefits, including: Promotes vitality: The special composition of nutrients, vitamins & essential fatty acids can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants in aronia berries, green tea & hops all help to protect cells against ageing & let your dog grow old gracefully. Ideal weight maintenance: The adjusted fat content can help your dog to maintain its ideal weight. L-carnitine can also help activate the body’s own fat reserves. Joint cartilage protection: The formula contains a special mix of nutrients including the cartilage components glucosamine & chondroitin sulphate. Vitamin C can also support the formation of collagen which is important for the cartilage function in older dogs of medium size breeds. Supports kidney function: The adjusted phosphorus & sodium content means that your senior dog’s kidneys are less stressed. Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. Balanced nutrient mix: Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins & minerals your dog needs for a long, healthy life. Shiny fur & healthy skin: The vitamin-B-complex, in combination with copper, organically-bound zinc, & high-quality omega-3 & omega-6 fatty acids, help to promote glossy fur & supple skin. Developed with vets Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat & soya The basis of a long & active dog life is a species-appropriate, balanced nutrition. Concept for Life Medium Senior provides your senior dog with optimal all round care. As your dog gets older, you will notice that they become a little calmer, their metabolism begins to slow down & their daily energy requirement decreases. You may find that your dog loses muscle mass while gaining fatty tissue because they are not moving around so much. As your dog is eating less food, this can cause dry skin & dull fur due to vitamin & nutrient deficiencies. Concept for Life Medium Senior provides your senior dog with a balanced diet: the nutritional composition & special antioxidant complex have been formulated to meet your senior dog’s specific requirements & to promote vitality, all-round health & well-being. The adapted energy content in Concept for Life Medium Senior helps your senior medium breed dog to age gracefully. The special composition of nutrients & vitamins, as well as the antioxidants in aronia berries, green tea & hops, can help to counteract the first signs of ageing & keep your senior dog more lively & active. The antioxidants all help to protect cells against ageing. The special FORMULA X actively supports life-long health & can help to keep your senior dog in good shape. Concept for Life contains lots of fresh meat with an adjusted fat content, which is combined with L-carnitine to help older dogs to maintain their ideal weight. The added functional ingredients create a balanced mix of premium nutrients, so the resulting kibble is easy to digest & well accepted. This tasty kibble also contains a special vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 & omega-6 fatty acids, can help to promote glossy fur & supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque & dental tartar. Concept for Life is a unique & scientific-based nutritional concept, which focuses on your dog’s individual well-being & dietary requirements at different life stages. The variety Medium Senior provides your medium-sized senior dog with a balanced nutrition. Concept for Life – tailored nutrition for your pet. Concept for Life Medium Senior is a premium, complete dry food for medium-sized senior dogs (aged 7 years & over, weighing between 11-25kg) & is available in the following

Sizes: 1.5kg, 6kg (4 x 1.5kg) & 12kg.

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