Now with an enhanced recipe! Concept for Life Kitten complete dry cat food at a glance: Complete dry food: Tailored nutrition for growing cats 2
- 12 months, pregnant & lactating cats Healthy, steady growth & development: Lots of easily digested proteins combined with a nutritional needs-based mix of vitamins & minerals help to ensure healthy, uniform growth & optimal supply of energy. Boosts natural defences: The special vitamin & antioxidant complex & the prebiotics in this food can help to strengthen your kitten’s natural defences Optimal development of bones & teeth: The increased vitamin D3 content & balanced ratio of calcium & phosphorus help to optimise bone & dental development Healthy bone & joint development: Balanced growth is important & encourages healthy bone & joint development. With natural glucosamine & chondroitin Shiny fur & healthy skin: The vitamin-B-complex, in combination with copper, omega-3 & omega-6 fatty acids & biotin can help to promote glossy fur & soft skin in your kitten. Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya The basis of a long & active cat life is a species-appropriate, balanced nutrition. In order to grow into a healthy adult cat your kitten needs the right food with all the important nutrients, vitamins & minerals. Concept for Life Kitten provides your young cat with a balanced diet that helps optimal development during the all-important growth period: the nutritional composition is formulated to suit the specific requirements of kittens & promotes health & well-being. This energy-rich dry food is packed with vitamins & minerals. The kibble is just the right size for young cats. It is also suitable for pregnant or lactating cats. Concept for Life – finest top quality tailored nutrition for your cat Scientifically based nutritional concept that focuses on your cat's individual well-being & dietary requirements at all life stages Main ingredients are functional raw ingredients of the highest quality, characterised by high digestibility & compatability The special FORMULA X actively supports life-long health & allows for maximum functionality Species & need-based nutrient composition for optimal all-round care Tasty recipe with fresh meat Have you heard about Concept for Life wet cat food? It

Includes:: a range of tailored nutrition in jelly & in gravy. Concept for Life Kitten wet cat food is the ideal addition to Concept for Life Kitten dry food. This tasty wet food is available in 12 x 85g, 24 x 85g & 48 x 85g pouches. Feeding a mix of dry & wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze & eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene & helps to keep teeth clean & gums healthy. It has a high concentration of nutrients & is rich in protein & fibre. & cats love wet cat food as it is particularly tasty & easy to eat. Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients & provides your cat with vital liquid which is important for a healthy urinary tract & kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry & wet foods appeals to your cat’s natural instincts & helps to keep your pet healthy. Concept for Life – tailored nutrition for your pet


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The basis of a long & active cat life is a species-appropriate, balanced nutrition. In order to grow into a healthy adult cat your kitten needs the right food with all the important nutrients, vitamins & minerals. Concept for Life Kitten provides your young cat with a balanced diet that helps optimal development during the all-important growth period: the nutritional composition is formulated to suit the specific requirements of kittens & promotes health & well-being. This energy-rich dry food is packed with vitamins & minerals. The kibble is just the right size for young cats. It is also suitable for pregnant or lactating cats. Kittens & lactating / pregnant cats need plenty of nutrients. Concept for Life Kitten is protein-rich & is easy to digest. The balanced ration of calcium & phosphorus, together with vitamin D3 help teeth & bones to develop properly. The special FORMULA X actively supports life-long health & allows for maximum functionality. The main ingredient in Concept for Life Kitten is carefully selected meat, which is combined with high-quality, functional ingredients to create a well-balanced, premium mix of nutrients. This kibble is easily digested & well accepted. It also contains a vitamin-B-complex which in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids may help to promote glossy fur & soft skin. The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Concept for Life Kitten is tailored nutrition which is based on the individual well-being & dietary requirements of kittens as well as pregnant & lactating cats. Healthy, steady growth & development: Lots of easily digested proteins combined with a nutritional needs-based mix of vitamins & minerals help to ensure healthy, uniform growth & optimal supply of energy. Boosts natural defences: The special vitamin antioxidant complex & the prebiotics contained can help to strengthen your kitten’s own defences. Optimal development of bones & teeth: The increased vitamin D3 content & balanced ratio of calcium & phosphorus help to optimise bone & dental development. Balanced nutrient mix: This recipe contains all the important proteins, fatty acids, fibre, vitamins & minerals which your kitten or pregnant/lactating cat needs for great all round care & to help it to live a long & healthy life. Shiny fur & healthy skin: The vitamin-B-complex in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids can help to promote glossy fur & soft skin in your kitten. Healthy bone & joint development: This dry cat food contains glucosamine & chondroitin, both natural substances which help to keep cartilage healthy. It also contains vitamin C which helps cartilage to form collagen. Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya Contains essential taurine Concept for Life is available in the following

Sizes: 400g, 3kg, 10kg & 2 x 10kg Concept for Life is a unique & scientific nutritional concept, which focusses on your cat’s individual well-being & dietary requirements at all life stages. The variety Kitten provides young cats from 2-12 months & pregnant / lactating queens with a balanced nutrition. Suitable for all breeds. Concept for Life – tailored nutrition for your pet. Have you heard about Concept for Life wet cat food? It

Includes:: a range of tailored nutrition in jelly & in gravy. Concept for Life Kitten wet cat food is the ideal addition to Concept for Life Kitten dry food. This tasty wet food is available in 12 x 85g, 24 x 85g & 48 x 85g pouches. Feeding a mix of dry & wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze & eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene & helps to keep teeth clean & gums healthy. It has a high concentration of nutrients & is rich in protein & fibre. & cats love wet cat food as it is particularly tasty & easy to eat. Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients & provides your cat with vital liquid which is important for a healthy urinary tract & kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry & wet foods appeals to your cat’s natural instincts & helps to keep your pet healthy.



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Now with an enhanced recipe! Concept for Life Kitten complete dry cat food at a glance: Complete dry food: Tailored nutrition for growing cats 2
- 12 months, pregnant & lactating cats Healthy, steady growth & development: Lots of easily digested proteins combined with a nutritional needs-based mix of vitamins & minerals help to ensure healthy, uniform growth & optimal supply of energy. Boosts natural defences: The special vitamin & antioxidant complex & the prebiotics in this food can help to strengthen your kitten’s natural defences Optimal development of bones & teeth: The increased vitamin D3 content & balanced ratio of calcium & phosphorus help to optimise bone & dental development Healthy bone & joint development: Balanced growth is important & encourages healthy bone & joint development. With natural glucosamine & chondroitin Shiny fur & healthy skin: The vitamin-B-complex, in combination with copper, omega-3 & omega-6 fatty acids & biotin can help to promote glossy fur & soft skin in your kitten. Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya The basis of a long & active cat life is a species-appropriate, balanced nutrition. In order to grow into a healthy adult cat your kitten needs the right food with all the important nutrients, vitamins & minerals. Concept for Life Kitten provides your young cat with a balanced diet that helps optimal development during the all-important growth period: the nutritional composition is formulated to suit the specific requirements of kittens & promotes health & well-being. This energy-rich dry food is packed with vitamins & minerals. The kibble is just the right size for young cats. It is also suitable for pregnant or lactating cats. Concept for Life – finest top quality tailored nutrition for your cat Scientifically based nutritional concept that focuses on your cat's individual well-being & dietary requirements at all life stages Main ingredients are functional raw ingredients of the highest quality, characterised by high digestibility & compatability The special FORMULA X actively supports life-long health & allows for maximum functionality Species & need-based nutrient composition for optimal all-round care Tasty recipe with fresh meat Have you heard about Concept for Life wet cat food? It

Includes:: a range of tailored nutrition in jelly & in gravy. Concept for Life Kitten wet cat food is the ideal addition to Concept for Life Kitten dry food. This tasty wet food is available in 12 x 85g, 24 x 85g & 48 x 85g pouches. Feeding a mix of dry & wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze & eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene & helps to keep teeth clean & gums healthy. It has a high concentration of nutrients & is rich in protein & fibre. & cats love wet cat food as it is particularly tasty & easy to eat. Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients & provides your cat with vital liquid which is important for a healthy urinary tract & kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry & wet foods appeals to your cat’s natural instincts & helps to keep your pet healthy. Concept for Life – tailored nutrition for your pet


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The basis of a long & active cat life is a species-appropriate, balanced nutrition. In order to grow into a healthy adult cat your kitten needs the right food with all the important nutrients, vitamins & minerals. Concept for Life Kitten provides your young cat with a balanced diet that helps optimal development during the all-important growth period: the nutritional composition is formulated to suit the specific requirements of kittens & promotes health & well-being. This energy-rich dry food is packed with vitamins & minerals. The kibble is just the right size for young cats. It is also suitable for pregnant or lactating cats. Kittens & lactating / pregnant cats need plenty of nutrients. Concept for Life Kitten is protein-rich & is easy to digest. The balanced ration of calcium & phosphorus, together with vitamin D3 help teeth & bones to develop properly. The special FORMULA X actively supports life-long health & allows for maximum functionality. The main ingredient in Concept for Life Kitten is carefully selected meat, which is combined with high-quality, functional ingredients to create a well-balanced, premium mix of nutrients. This kibble is easily digested & well accepted. It also contains a vitamin-B-complex which in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids may help to promote glossy fur & soft skin. The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Concept for Life Kitten is tailored nutrition which is based on the individual well-being & dietary requirements of kittens as well as pregnant & lactating cats. Healthy, steady growth & development: Lots of easily digested proteins combined with a nutritional needs-based mix of vitamins & minerals help to ensure healthy, uniform growth & optimal supply of energy. Boosts natural defences: The special vitamin antioxidant complex & the prebiotics contained can help to strengthen your kitten’s own defences. Optimal development of bones & teeth: The increased vitamin D3 content & balanced ratio of calcium & phosphorus help to optimise bone & dental development. Balanced nutrient mix: This recipe contains all the important proteins, fatty acids, fibre, vitamins & minerals which your kitten or pregnant/lactating cat needs for great all round care & to help it to live a long & healthy life. Shiny fur & healthy skin: The vitamin-B-complex in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids can help to promote glossy fur & soft skin in your kitten. Healthy bone & joint development: This dry cat food contains glucosamine & chondroitin, both natural substances which help to keep cartilage healthy. It also contains vitamin C which helps cartilage to form collagen. Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya Contains essential taurine Concept for Life is available in the following

Sizes: 400g, 3kg & 9kg (3 x 3kg) Concept for Life is a unique & scientific nutritional concept, which focusses on your cat’s individual well-being & dietary requirements at all life stages. The variety Kitten provides young cats from 2-12 months & pregnant / lactating queens with a balanced nutrition. Suitable for all breeds. Concept for Life – tailored nutrition for your pet. Have you heard about Concept for Life wet cat food? It

Includes:: a range of tailored nutrition in jelly & in gravy. Concept for Life Kitten wet cat food is the ideal addition to Concept for Life Kitten dry food. This tasty wet food is available in 12 x 85g, 24 x 85g & 48 x 85g pouches. Feeding a mix of dry & wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze & eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene & helps to keep teeth clean & gums healthy. It has a high concentration of nutrients & is rich in protein & fibre. & cats love wet cat food as it is particularly tasty & easy to eat. Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients & provides your cat with vital liquid which is important for a healthy urinary tract & kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry & wet foods appeals to your cat’s natural instincts & helps to keep your pet healthy.



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The basis of a long & active cat life is a species-appropriate, balanced nutrition. Concept for Life Kitten – in Jelly will help your young kitten to grow into a healthy adult cat. It also contains all the right nutrients for pregnant & lactating queens, as they too need lots of energy, protein, vitamins & minerals. Concept for Life Kitten wet food is made with delicious chunks of meat, just the right size for little mouths. Concept for Life Kitten has been specifically formulated to provide a balanced diet for young cats. It provides your kitten & pregnant or new cat mums with a balanced, nutritious diet. It helps your cat to grow & develop properly & supports all-round good health right from the start. The main ingredient in Concept for Life Kitten – in Jelly is carefully selected meat & finest top quality, functional ingredients. This creates a balanced mix of the vital nutrients that help to keep your cat healthy. It is easy to digest & very well accepted. This premium quality, complete wet cat food from Concept for Life is based on the latest scientific findings & has been specifically developed to meet the needs of kittens & pregnant/lactating queens: Healthy, steady growth & development: Lots of easily digested proteins combined with a nutritional needs-based mix of vitamins & minerals help to ensure healthy, uniform growth & optimal supply of energy. Boosts natural defences: The special vitamin antioxidant complex with vitamin E & D3 as well as prebiotics can help to strengthen your kitten’s own defences. Healthy bone & joint development: The high vitamin D3 content as well as a balanced ratio of calcium & phosphorus help bones & teeth to develop properly. Balanced nutrient mix: Contains all the important proteins, fatty acids, fibre, vitamins & minerals which your kitten or pregnant/lactating queen needs for great all round care & to help it to live a long & healthy life. Well accepted: The appealing texture & size of the meat pieces, combined with the delicious jelly ensure it is well accepted Developed together with vets Contains essential taurine Comes in a handy pouch: Easy to open, pre-portioned servings. Every meal is fresh, tasty & rich in nutrients. No soya, sugar, taste enhancers or preservatives: for a healthy meal. Concept for Life Kitten is a unique nutritional concept, based on scientific research. It helps your young cat to develop properly so it can enjoy a healthy cat life. It is a tasty wet food, based on the individual well-being & dietary requirements of young cats 2-12 months, as well as pregnant & lactating queens. Concept for Life – tailored nutrition for your pet. Have you heard about Concept for Life dry cat food? It

Includes:: a range of specialised nutrition & Concept for Life Kitten dry food is the ideal addition to Concept for Life Kitten – in Jelly wet food. It is available in bags of 400g, 3kg & 10kg. Feeding a mix of wet & dry cat food allows your cat to enjoy the positive aspects of the different food forms. Cats love wet cat food as it is particularly tasty & easy to eat. It is packed with important nutrients & provides them with vital liquid which is important for a healthy urinary tract & kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Dry cat food allows your cat to graze & eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene & helps to keep teeth clean & gums healthy. It has a high concentration of nutrients & is rich in protein & fibre. Studies confirm that a combination of dry & wet foods appeals to your cat’s natural instincts & helps to keep your pet healthy.

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The basis of a long & active cat life is a species-appropriate, balanced nutrition. Concept for Life Kitten – in Jelly will help your young kitten to grow into a healthy adult cat. It also contains all the right nutrients for pregnant & lactating queens, as they too need lots of energy, protein, vitamins & minerals. Concept for Life Kitten wet food is made with delicious chunks of meat, just the right size for little mouths. Concept for Life Kitten has been specifically formulated to provide a balanced diet for young cats. It provides your kitten & pregnant or new cat mums with a balanced, nutritious diet. It helps your cat to grow & develop properly & supports all-round good health right from the start. The main ingredient in Concept for Life Kitten – in Jelly is carefully selected meat & finest top quality, functional ingredients. This creates a balanced mix of the vital nutrients that help to keep your cat healthy. It is easy to digest & very well accepted. This premium quality, complete wet cat food from Concept for Life is based on the latest scientific findings & has been specifically developed to meet the needs of kittens & pregnant/lactating queens: Healthy, steady growth & development: Lots of easily digested proteins combined with a nutritional needs-based mix of vitamins & minerals help to ensure healthy, uniform growth & optimal supply of energy. Boosts natural defences: The special vitamin antioxidant complex with vitamin E & D3 as well as prebiotics can help to strengthen your kitten’s own defences. Healthy bone & joint development: The high vitamin D3 content as well as a balanced ratio of calcium & phosphorus help bones & teeth to develop properly. Balanced nutrient mix: Contains all the important proteins, fatty acids, fibre, vitamins & minerals which your kitten or pregnant/lactating queen needs for great all round care & to help it to live a long & healthy life. Well accepted: The appealing texture & size of the meat pieces, combined with the delicious jelly ensure it is well accepted Developed together with vets Contains essential taurine Comes in a handy pouch: Easy to open, pre-portioned servings. Every meal is fresh, tasty & rich in nutrients. No soya, sugar, taste enhancers or preservatives: for a healthy meal. Concept for Life Kitten is a unique nutritional concept, based on scientific research. It helps your young cat to develop properly so it can enjoy a healthy cat life. It is a tasty wet food, based on the individual well-being & dietary requirements of young cats 2-12 months, as well as pregnant & lactating queens. Concept for Life – tailored nutrition for your pet. Have you heard about Concept for Life dry cat food? It

Includes:: a range of specialised nutrition & Concept for Life Kitten dry food is the ideal addition to Concept for Life Kitten – in Jelly wet food. It is available in bags of 400g, 3kg & 10kg. Feeding a mix of wet & dry cat food allows your cat to enjoy the positive aspects of the different food forms. Cats love wet cat food as it is particularly tasty & easy to eat. It is packed with important nutrients & provides them with vital liquid which is important for a healthy urinary tract & kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Dry cat food allows your cat to graze & eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene & helps to keep teeth clean & gums healthy. It has a high concentration of nutrients & is rich in protein & fibre. Studies confirm that a combination of dry & wet foods appeals to your cat’s natural instincts & helps to keep your pet healthy.

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The basis of a long & active cat life is a species-appropriate, balanced nutrition. In order to grow into a healthy adult cat your kitten needs the right food with all the important nutrients, vitamins & minerals. Concept for Life Kitten provides your young cat with a balanced diet that helps optimal development during the all-important growth period: the nutritional composition is formulated to suit the specific requirements of kittens & promotes health & well-being. This energy-rich dry food is packed with vitamins & minerals. The kibble is just the right size for young cats. It is also suitable for pregnant or lactating cats. Kittens & lactating / pregnant cats need plenty of nutrients. Concept for Life Kitten is protein-rich & is easy to digest. The balanced ration of calcium & phosphorus, together with vitamin D3 help teeth & bones to develop properly. The special FORMULA X actively supports life-long health & allows for maximum functionality. The main ingredient in Concept for Life Kitten is carefully selected meat, which is combined with high-quality, functional ingredients to create a well-balanced, premium mix of nutrients. This kibble is easily digested & well accepted. It also contains a vitamin-B-complex which in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids may help to promote glossy fur & soft skin. The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Concept for Life Kitten is tailored nutrition which is based on the individual well-being & dietary requirements of kittens as well as pregnant & lactating cats. Healthy, steady growth & development: Lots of easily digested proteins combined with a nutritional needs-based mix of vitamins & minerals help to ensure healthy, uniform growth & optimal supply of energy. Boosts natural defences: The special vitamin antioxidant complex & the prebiotics contained can help to strengthen your kitten’s own defences. Optimal development of bones & teeth: The increased vitamin D3 content & balanced ratio of calcium & phosphorus help to optimise bone & dental development. Balanced nutrient mix: This recipe contains all the important proteins, fatty acids, fibre, vitamins & minerals which your kitten or pregnant/lactating cat needs for great all round care & to help it to live a long & healthy life. Shiny fur & healthy skin: The vitamin-B-complex in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids can help to promote glossy fur & soft skin in your kitten. Healthy bone & joint development: This dry cat food contains glucosamine & chondroitin, both natural substances which help to keep cartilage healthy. It also contains vitamin C which helps cartilage to form collagen. Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya Contains essential taurine Concept for Life is available in the following

Sizes: 400g, 3kg & 9kg (3 x 3kg) Concept for Life is a unique & scientific nutritional concept, which focusses on your cat’s individual well-being & dietary requirements at all life stages. The variety Kitten provides young cats from 2-12 months & pregnant / lactating queens with a balanced nutrition. Suitable for all breeds. Concept for Life – tailored nutrition for your pet. Have you heard about Concept for Life wet cat food? It

Includes:: a range of tailored nutrition in jelly & in gravy. Concept for Life Kitten wet cat food is the ideal addition to Concept for Life Kitten dry food. This tasty wet food is available in 12 x 85g, 24 x 85g & 48 x 85g pouches. Feeding a mix of dry & wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze & eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene & helps to keep teeth clean & gums healthy. It has a high concentration of nutrients & is rich in protein & fibre. & cats love wet cat food as it is particularly tasty & easy to eat. Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients & provides your cat with vital liquid which is important for a healthy urinary tract & kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry & wet foods appeals to your cat’s natural instincts & helps to keep your pet healthy.



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The basis of a long & active cat life is a species-appropriate, balanced nutrition. In order to grow into a healthy adult cat your kitten needs the right food with all the important nutrients, vitamins & minerals. Concept for Life Kitten provides your young cat with a balanced diet that helps optimal development during the all-important growth period: the nutritional composition is formulated to suit the specific requirements of kittens & promotes health & well-being. This energy-rich dry food is packed with vitamins & minerals. The kibble is just the right size for young cats. It is also suitable for pregnant or lactating cats. Kittens & lactating / pregnant cats need plenty of nutrients. Concept for Life Kitten is protein-rich & is easy to digest. The balanced ration of calcium & phosphorus, together with vitamin D3 help teeth & bones to develop properly. The special FORMULA X actively supports life-long health & allows for maximum functionality. The main ingredient in Concept for Life Kitten is carefully selected meat, which is combined with high-quality, functional ingredients to create a well-balanced, premium mix of nutrients. This kibble is easily digested & well accepted. It also contains a vitamin-B-complex which in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids may help to promote glossy fur & soft skin. The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Concept for Life Kitten is tailored nutrition which is based on the individual well-being & dietary requirements of kittens as well as pregnant & lactating cats. Healthy, steady growth & development: Lots of easily digested proteins combined with a nutritional needs-based mix of vitamins & minerals help to ensure healthy, uniform growth & optimal supply of energy. Boosts natural defences: The special vitamin antioxidant complex & the prebiotics contained can help to strengthen your kitten’s own defences. Optimal development of bones & teeth: The increased vitamin D3 content & balanced ratio of calcium & phosphorus help to optimise bone & dental development. Balanced nutrient mix: This recipe contains all the important proteins, fatty acids, fibre, vitamins & minerals which your kitten or pregnant/lactating cat needs for great all round care & to help it to live a long & healthy life. Shiny fur & healthy skin: The vitamin-B-complex in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids can help to promote glossy fur & soft skin in your kitten. Healthy bone & joint development: This dry cat food contains glucosamine & chondroitin, both natural substances which help to keep cartilage healthy. It also contains vitamin C which helps cartilage to form collagen. Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya Contains essential taurine Concept for Life is available in the following

Sizes: 400g, 3kg & 9kg (3 x 3kg) Concept for Life is a unique & scientific nutritional concept, which focusses on your cat’s individual well-being & dietary requirements at all life stages. The variety Kitten provides young cats from 2-12 months & pregnant / lactating queens with a balanced nutrition. Suitable for all breeds. Concept for Life – tailored nutrition for your pet. Have you heard about Concept for Life wet cat food? It

Includes:: a range of tailored nutrition in jelly & in gravy. Concept for Life Kitten wet cat food is the ideal addition to Concept for Life Kitten dry food. This tasty wet food is available in 12 x 85g, 24 x 85g & 48 x 85g pouches. Feeding a mix of dry & wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze & eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene & helps to keep teeth clean & gums healthy. It has a high concentration of nutrients & is rich in protein & fibre. & cats love wet cat food as it is particularly tasty & easy to eat. Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients & provides your cat with vital liquid which is important for a healthy urinary tract & kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry & wet foods appeals to your cat’s natural instincts & helps to keep your pet healthy.



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The basis of a long & active cat life is a species-appropriate, balanced nutrition. In order to grow into a healthy adult cat your kitten needs the right food with all the important nutrients, vitamins & minerals. Concept for Life Kitten provides your young cat with a balanced diet that helps optimal development during the all-important growth period: the nutritional composition is formulated to suit the specific requirements of kittens & promotes health & well-being. This energy-rich dry food is packed with vitamins & minerals. The kibble is just the right size for young cats. It is also suitable for pregnant or lactating cats. Kittens & lactating / pregnant cats need plenty of nutrients. Concept for Life Kitten is protein-rich & is easy to digest. The balanced ration of calcium & phosphorus, together with vitamin D3 help teeth & bones to develop properly. The special FORMULA X actively supports life-long health & allows for maximum functionality. The main ingredient in Concept for Life Kitten is carefully selected meat, which is combined with high-quality, functional ingredients to create a well-balanced, premium mix of nutrients. This kibble is easily digested & well accepted. It also contains a vitamin-B-complex which in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids may help to promote glossy fur & soft skin. The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation & dental tartar. In addition, special plant fibres help to mechanically clean the teeth. Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Concept for Life Kitten is tailored nutrition which is based on the individual well-being & dietary requirements of kittens as well as pregnant & lactating cats. Healthy, steady growth & development: Lots of easily digested proteins combined with a nutritional needs-based mix of vitamins & minerals help to ensure healthy, uniform growth & optimal supply of energy. Boosts natural defences: The special vitamin antioxidant complex & the prebiotics contained can help to strengthen your kitten’s own defences. Optimal development of bones & teeth: The increased vitamin D3 content & balanced ratio of calcium & phosphorus help to optimise bone & dental development. Balanced nutrient mix: This recipe contains all the important proteins, fatty acids, fibre, vitamins & minerals which your kitten or pregnant/lactating cat needs for great all round care & to help it to live a long & healthy life. Shiny fur & healthy skin: The vitamin-B-complex in combination with copper & organically bound zinc as well as high-quality omega-3 & omega-6 fatty acids can help to promote glossy fur & soft skin in your kitten. Healthy bone & joint development: This dry cat food contains glucosamine & chondroitin, both natural substances which help to keep cartilage healthy. It also contains vitamin C which helps cartilage to form collagen. Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Rich in meat Made with rice, an easily digested carbohydrate. Free from wheat, corn & soya Contains essential taurine Concept for Life is available in the following

Sizes: 400g, 3kg & 9kg (3 x 3kg) Concept for Life is a unique & scientific nutritional concept, which focusses on your cat’s individual well-being & dietary requirements at all life stages. The variety Kitten provides young cats from 2-12 months & pregnant / lactating queens with a balanced nutrition. Suitable for all breeds. Concept for Life – tailored nutrition for your pet.

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The basis of a long & active cat life is a species-appropriate, balanced nutrition. Concept for Life Kitten – in Gravy will help your young kitten to grown into a healthy adult cat. It also contains all the right nutrients for pregnant & lactating queens as they too need lots of energy, protein, vitamins & minerals. Concept for Life Kitten wet food is made with delicious chunks of meat, just the right size for little mouths. Concept for Life Kitten has been specifically formulated to provide a balanced diet for young cats. It provides your kitten & pregnant or new cat mums with a balanced, nutritious diet. It helps your cat to grow & develop properly & supports all-round, good health right from the start. The main ingredient in Concept for Life Kitten – in Gravy is carefully selected meat & finest top quality, functional ingredients. This creates a balanced mix of the vital nutrients which help to keep your cat healthy. It is easy to digest & very well accepted. This premium quality, complete wet cat food from Concept for Life is based on the latest scientific findings & has been specifically developed to meet the needs of kittens & pregnant/lactating queens: Healthy, steady growth & development: Lots of easily digested proteins combined with a nutritional needs-based mix of vitamins & minerals help to ensure healthy, uniform growth & optimal supply of energy. Boosts natural defences: The special vitamin antioxidant complex with vitamin E & D3 as well as prebiotics can help to strengthen your kitten’s own defences. Healthy bone & joint development: The high vitamin D3 content as well as a balanced ratio of calcium & phosphorus help bones & teeth to develop properly. Balanced nutrient mix: Contains all the important proteins, fatty acids, fibre, vitamins & minerals which your kitten or pregnant/lactating queen needs for great all round care & to help it to live a long & healthy life. Well accepted: The appealing texture & size of the meat pieces, combined with the delicious gravy ensure it is well accepted Developed together with vets Contains essential taurine Comes in a handy pouch: Easy to open, pre-portioned servings. Every meal is fresh, tasty & rich in nutrients. No soya, sugar, taste enhancers or preservatives: for a healthy meal. Concept for Life Kitten is a unique nutritional concept, based on scientific research. It helps your young cat to develop properly so it can enjoy a healthy cat life. It is a tasty wet food, based on the individual well-being & dietary requirements of young cats 2-12 months, as well as pregnant & lactating queens. Concept for Life – tailored nutrition for your pet. Have you heard about Concept for Life dry cat food? It

Includes:: a range of specialised nutrition & Concept for Life Kitten dry food is the ideal addition to Concept for Life Kitten – in Gravy wet food. It is available in bags of 400g, 3kg & 10kg. Feeding a mix of wet & dry cat food allows your cat to enjoy the positive aspects of the different food forms. Cats love wet cat food as it is particularly tasty & easy to eat. It is packed with important nutrients & provides them with vital liquid which is important for a healthy urinary tract & kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Dry cat food allows your cat to graze & eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene & helps to keep teeth clean & gums healthy. It has a high concentration of nutrients & is rich in protein & fibre. Studies confirm that a combination of dry & wet foods appeals to your cat’s natural instincts & helps to keep your pet healthy.

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