BETA Adult Pet Maintenance with Chicken is tailored towards adult dogs who are non-working or not so active. This complete dry food has lower calorie & fat levels than standard adult food, meaning that your dog is provided with the essential nutrients it needs while also being supported in maintaining a good weight. BETA offers a range of premium dog food to provide for your pet’s specific requirements. BETA is today the UK's No.1* specialist-exclusive premium dry dog food br&, offering a wide range of products to meet your dog's every need. BETA Adult Pet Maintenance with Chicken at a glance: Natural prebiotics: contains chicory, a natural prebiotic, to help improve digestive health. After 30 days of feeding BETA, the good bacteria in your dog's gut, known as Bifidobacteria, may have multiplied by as much as 100 times, helping to support your dog's healthy digestion.** Lean body mass: reduced fat levels in comparison to standard BETA adult food helps to maintain lean body mass, as well as being carefully balanced with wholesome ingredients such as wholegrains & chicken to ensure your dog receives everything it needs. Dual kibbles: the two different kibble sizes are designed to encourage your dog to chew its food, helping encourage nutrient absorption. The dual shape also helps to reduce tartar by 21% after just 28 days.*** All BETA foods have 6 key nutritional benefits: Optimal digestion: All BETA products contain a natural prebiotic to help support digestive health. Prebiotics contain natural fibres that feed the good bacteria in your dog's digestive tract. Purina has proven that the addition of chicory to their recipes can increase the number of good bacteria by 100 times after just 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promote overall wellbeing from the inside out. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for better digestion. At the same time the chewing friction helps to clean the teeth & gums. The special, pentagon-shaped kibble is proven to help reduce tartar by 21% after just 28 days.***. The puppy & senior dog food varieties have a smaller kibble size which is easier to chew but just as effective so whatever the age of your dog, it can still enjoy good oral care. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great-tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for complete nutrition. Your dog will get all the nutrients it needs to help it live a healthy & active life! * Aztec, value market share 2011 ** Nestlé-PURINA study: “ Chicory addition in dry dog food proven to increase Bifidobacteria.” *** Nestlé-PURINA study: “ Project Safari, 2010” ...

BETA Adult Pet Maintenance with Chicken is tailored towards adult dogs who are non-working or not so active. This complete dry food has lower calorie & fat levels than standard adult food, meaning that your dog is provided with the essential nutrients it needs while also being supported in maintaining a good weight. BETA offers a range of premium dog food to provide for your pet’s specific requirements. BETA is today the UK's No.1* specialist-exclusive premium dry dog food br&, offering a wide range of products to meet your dog's every need. BETA Adult Pet Maintenance with Chicken at a glance: Natural prebiotics: contains chicory, a natural prebiotic, to help improve digestive health. After 30 days of feeding BETA, the good bacteria in your dog's gut, known as Bifidobacteria, may have multiplied by as much as 100 times, helping to support your dog's healthy digestion.** Lean body mass: reduced fat levels in comparison to standard BETA adult food helps to maintain lean body mass, as well as being carefully balanced with wholesome ingredients such as wholegrains & chicken to ensure your dog receives everything it needs. Dual kibbles: the two different kibble sizes are designed to encourage your dog to chew its food, helping encourage nutrient absorption. The dual shape also helps to reduce tartar by 21% after just 28 days.*** All BETA foods have 6 key nutritional benefits: Optimal digestion: All BETA products contain a natural prebiotic to help support digestive health. Prebiotics contain natural fibres that feed the good bacteria in your dog's digestive tract. Purina has proven that the addition of chicory to their recipes can increase the number of good bacteria by 100 times after just 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promote overall wellbeing from the inside out. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for better digestion. At the same time the chewing friction helps to clean the teeth & gums. The special, pentagon-shaped kibble is proven to help reduce tartar by 21% after just 28 days.***. The puppy & senior dog food varieties have a smaller kibble size which is easier to chew but just as effective so whatever the age of your dog, it can still enjoy good oral care. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great-tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for complete nutrition. Your dog will get all the nutrients it needs to help it live a healthy & active life! * Aztec, value market share 2011 ** Nestlé-PURINA study: “ Chicory addition in dry dog food proven to increase Bifidobacteria.” *** Nestlé-PURINA study: “ Project Safari, 2010” ...

Sniffing, chasing, & exploring – everything is new for your puppy, & growing up is hard work! That’s why our PURINA BETA® Puppy Chicken tailored nutrition

Includes:: antioxidants to help support natural defences, & DHA that’s essential for growing puppies. It is also specially formulated with selected natural ingredients & a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day. & we do all this without including any added artificial colours, flavours or preservatives! PURINA BETA Puppy Chicken at a glance:
- New enhanced recipe!
- Chicken as the primary ingredient
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition for growing puppies, also suitable for pregnant or nursing toy adult dogs
- Made in the UK: proudly made in our Suffolk factory
- Healthy immune system: with antioxidants to help support natural defences
- Brain vision development: with DHA that is essential for growing puppies
- Healthy teeth bones: with essential minerals & vitamins to help bone growth Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ Because Lenny is a Vizsla, he’s a real Buddy, a real Velcro dog – he loves to be with you. We own his mum too, so we know where he gets it from! It makes him such a great family dog – He loves people & he is the perfect friend. He runs off for five minutes & then comes back. He’s not a ‘single owner’ dog as he’s attached to the whole family. He’ll even remember people he hasn’t seen for a year! That’s just his personality coming through.”
- Michael, from London Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!



















...

Sniffing, chasing, & exploring – everything is new for your puppy, & growing up is hard work! That’s why our PURINA BETA® Puppy Chicken tailored nutrition

Includes:: antioxidants to help support natural defences, & DHA that’s essential for growing puppies. It is also specially formulated with selected natural ingredients & a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day. & we do all this without including any added artificial colours, flavours or preservatives! PURINA BETA Puppy Chicken at a glance:
- New enhanced recipe!
- Chicken as the primary ingredient
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition for growing puppies, also suitable for pregnant or nursing toy adult dogs
- Made in the UK: proudly made in our Suffolk factory
- Healthy immune system: with antioxidants to help support natural defences
- Brain vision development: with DHA that is essential for growing puppies
- Healthy teeth bones: with essential minerals & vitamins to help bone growth Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ Because Lenny is a Vizsla, he’s a real Buddy, a real Velcro dog – he loves to be with you. We own his mum too, so we know where he gets it from! It makes him such a great family dog – He loves people & he is the perfect friend. He runs off for five minutes & then comes back. He’s not a ‘single owner’ dog as he’s attached to the whole family. He’ll even remember people he hasn’t seen for a year! That’s just his personality coming through.”
- Michael, from London Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!



















...

Sniffing, chasing, & exploring – everything is new for your puppy, & growing up is hard work! That’s why our PURINA BETA® Puppy Chicken tailored nutrition

Includes:: antioxidants to help support natural defences, & DHA that’s essential for growing puppies. It is also specially formulated with selected natural ingredients & a natural prebiotic to help support digestive health, to help make sure your puppy is ready to explore the world every day. & we do all this without including any added artificial colours, flavours or preservatives! PURINA BETA Puppy Chicken at a glance:
- New enhanced recipe!
- Chicken as the primary ingredient
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition for growing puppies, also suitable for pregnant or nursing toy adult dogs
- Made in the UK: proudly made in our Suffolk factory
- Healthy immune system: with antioxidants to help support natural defences
- Brain vision development: with DHA that is essential for growing puppies
- Healthy teeth bones: with essential minerals & vitamins to help bone growth Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ Because Lenny is a Vizsla, he’s a real Buddy, a real Velcro dog – he loves to be with you. We own his mum too, so we know where he gets it from! It makes him such a great family dog – He loves people & he is the perfect friend. He runs off for five minutes & then comes back. He’s not a ‘single owner’ dog as he’s attached to the whole family. He’ll even remember people he hasn’t seen for a year! That’s just his personality coming through.”
- Michael, from London Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!



















...

Growing up is hard work for your puppy, especially as he has a lot of growing up to do! That’s why our PURINA BETA® Puppy Large Breed tailored nutrition for large breed puppies

Includes:: antioxidants to help support natural defences & DHA that’s essential for growing puppies. It is also specially formulated with selected natural ingredients & a natural prebiotic to help support digestive health to help make sure your puppy is ready to explore the great outdoors every day. & all this without including any added artificial colours, flavours or preservatives! PURINA BETA Puppy Large Breed at a glance:
- New enhanced recipe!
- Turkey as the primary ingredient
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition for growing large breed puppies, also suitable for pregnant or nursing large breed mothers
- Made in the UK: proudly made in our Suffolk factory
- Healthy immune system: with antioxidants to help support natural defences
- Brain vision development: with DHA that is essential for growing puppies
- Healthy teeth bones: with essential minerals & vitamins to help bone growth Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ Hudson is a gentle giant, even as a Puppy – & like most Great Danes, he loves being outdoors, off the lead, & having fun! Hudson however, is a real Foodie – food, food, food! I’ve had Great Danes for a while, & food is such a big deal even when they’re puppies. It’s so important that the volume of food is right from the get-go. If you take care of that, you’ll get everything back from them – & more.” Louise from Faldingworth Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!


















...

Beta Puppy Large Breed with Turkey is specially formulated for large breed puppies (>25kg expected adult weight) who grow particularly fast requiring particular attention to their diet. Uncontrolled growth can lead to joint problems. That is why this recepe is low in fat ensuring steady weight gain & balanced growth. Nutrition is never more important than when your dog is a puppy rapidly developing in both body & mind. As a puppy he will need around twice as many calories to feed his boundless energy requirements plus Calcium & Vitamin D to help his bones & teeth develop. By feeding him Beta Puppy Large Breed with Turkey you are helping to ensure that your puppy gets the perfect start in life. This specifically designed diet is a 100% complete pet food for puppies with the vitamins & minerals he needs to help him grow up strong & healthy. Beta is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Immune system Beta Puppy Large Breed with Turkey contains vitamins E & C which act as antioxidants to help maintain natural defences. Natural Prebiotics Beta Puppy Large Breed with Turkey contains a natural prebiotic to help improve digestive health. Bones Contains vitamin D & minerals for the natural development of your puppy´s strong bones. Rich in meat With turkey as a source of protein to help promote healthy growth muscle strength & an ideal body condition. It is also carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential. Smaller Kibbles The crunchy dual shape kibbles help to maintain good oral health. The size of kibbles has been reduced compared to Adult Large Breed to suit the smallest mouths. Beta is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All Beta products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All Beta products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has prov ...

BETA Puppy Large Breed with Turkey is specially formulated for large breed puppies (>25kg expected adult weight) who grow particularly fast requiring particular attention to their diet. Uncontrolled growth can lead to joint problems. That is why this recipe is low in fat ensuring steady weight gain & balanced growth. Nutrition is never more important than when your dog is a puppy rapidly developing in both body & mind. As a puppy he will need around twice as many calories to feed his boundless energy requirements plus Calcium & Vitamin D to help his bones & teeth develop. By feeding him BETA Puppy Large Breed with Turkey you are helping to ensure that your puppy gets the perfect start in life. This specifically designed diet is a 100% complete pet food for puppies with the vitamins & minerals he needs to help him grow up strong & healthy. BETA is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Immune system BETA Puppy Large Breed with Turkey contains vitamins E & C which act as antioxidants to help maintain natural defences. Natural Prebiotics BETA Puppy Large Breed with Turkey contains a natural prebiotic to help improve digestive health. Bones Contains vitamin D & minerals for the natural development of your puppy´s strong bones. Rich in meat With turkey as a source of protein to help promote healthy growth muscle strength & an ideal body condition. It is also carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential. Smaller Kibbles The crunchy dual shape kibbles help to maintain good oral health. The size of kibbles has been reduced compared to Adult Large Breed to suit the smallest mouths. BETA is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All BETA products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog BETA.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has prov ...

Beta Puppy Large Breed with Turkey is specially formulated for large breed puppies (>25kg expected adult weight) who grow particularly fast requiring particular attention to their diet. Uncontrolled growth can lead to joint problems. That is why this recepe is low in fat ensuring steady weight gain & balanced growth. Nutrition is never more important than when your dog is a puppy rapidly developing in both body & mind. As a puppy he will need around twice as many calories to feed his boundless energy requirements plus Calcium & Vitamin D to help his bones & teeth develop. By feeding him Beta Puppy Large Breed with Turkey you are helping to ensure that your puppy gets the perfect start in life. This specifically designed diet is a 100% complete pet food for puppies with the vitamins & minerals he needs to help him grow up strong & healthy. Beta is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Immune system Beta Puppy Large Breed with Turkey contains vitamins E & C which act as antioxidants to help maintain natural defences. Natural Prebiotics Beta Puppy Large Breed with Turkey contains a natural prebiotic to help improve digestive health. Bones Contains vitamin D & minerals for the natural development of your puppy´s strong bones. Rich in meat With turkey as a source of protein to help promote healthy growth muscle strength & an ideal body condition. It is also carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential. Smaller Kibbles The crunchy dual shape kibbles help to maintain good oral health. The size of kibbles has been reduced compared to Adult Large Breed to suit the smallest mouths. Beta is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All Beta products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All Beta products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has prov ...

Nutrition is never more important than when your dog is a puppy rapidly developing in both body & mind. As a puppy he will need around twice as many calories to feed his boundless energy requirements plus Calcium & Vitamin D to help his bones & teeth develop. By feeding him Beta Puppy with Chicken you are helping to ensure that your puppy gets the perfect start in life. This specifically formulated diet is a 100% complete puppy food with the vitamins & minerals he needs to help him grow up strong & healthy. Beta is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Immune system Beta Puppy with Chicken contains vitamins E & C which act as antioxidants to help maintain natural defences. Natural Prebiotics Beta Puppy with Chicken contains a natural prebiotic to help improve digestive health. Rich in meat With chicken as a good source of protein to help promote healthy growth muscle strength & an ideal body condition. It is also carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential. Smaller Kibbles The crunchy dual shape kibbles help to maintain good oral health. The kibble size has been reduced to suit the smallest mouths. Beta is 100% complete & balanced with nutritional benefits that will help keep your puppy in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All Beta products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All Beta products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has proven that the pentagon kibble reduces tartar by 21% after 28 days.*** As puppies & seniors need more aid to chew the food they have a smaller kibble size. Nonetheless the products still have dual shapes as no matter the age of your dog he can still benefit from good oral care. Lean Muscles All Beta products are made with protein from quality meat or fish to help him maintain toned muscles & a healthy heart. In conjunction with essential vitamins & minerals Beta provides all the nutrients ...