When your dog is fully grown he will need a food that offers complete & balanced nutrients to help keep him in peak condition. This 100% complete & balanced Beta diet helps to minimise skin & digestive discomfort that may be caused by common food sensitivities. The Omega 3 & 6 fatty acids help to promote a healthy skin while the high-quality protein from salmon is a perfect match for the fussiest of dogs! Beta is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Natural Prebiotics Contains chicory a natural prebiotic to help improve digestive health. After 30 days of feeding BETA the good bacteria Bifidobacteria may be multiplied by 100 times helping to support your dog´s healthy digestion**. Skin & coat Contains Omega 3 & 6 fatty acids from natural sources as well as vitamin A to help maintain a healthy skin & shiny coat. Immune system Contains antioxidants such as vitamin E & C to help support a healthy immune system. Rich in meat With chicken as a good source of protein to promote muscle strength & an ideal body condition. It is also carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential. Dual Kibbles Two different sizes have been designed to encourage your dog to chew the food which aids nutrient absorption while the dual shape reduces tartar by 21% after 28 days***. Beta is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All Beta products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All Beta products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has proven that the pentagon kibble reduces tartar by 21% after 28 days.*** As puppies & seniors need more aid to chew the food they have a smaller kibble size. Nonetheless the products still have dual shapes as no matter the age of your dog he can still benefit from good oral care. Lean Muscles All Beta products ...

Being a “ Real Dog” means running, jumping, chasing, & living a life unleashed. Your dog needs a food that can properly fuel its natural enthusiasm for life in order to allow full canine happiness. That is why our PURINA® BETA® Adult Turkey Lamb offers tailored nutrition for adult dogs, including essential vitamins & minerals to help support healthy bones, & high levels of protein & fat to encourage muscle maintenance. It is also specially formulated with selected natural ingredients & a natural prebiotic to support digestive health, essential for keeping your adventurous dog at its best all day long! & all this without including any added artificial colours, flavours & preservatives. PURINA BETA Adult Turkey Lamb at a glance:
- New enhanced recipe!
- Turkey as the primary ingredient, with delicious lamb
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition with all the essential nutrients your adult dog needs
- Made in the UK: proudly made in our Suffolk factory
- Strong muscles: with protein to help support strong musculature
- Healthy skin shiny coat: with vitamins, zinc & omega-3 & -6 fatty acids
- Healthy teeth bones: with essential minerals & vitamins to help support healthy teeth & bones Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ It’s so important that you recognise the dog inside. & Lola’s a Foodie, no doubt. She sniffs everything, she has to know where everything is. She explores the world by mouthing, tasting, nosing at what she finds. & we live in the county, so there is so much for her to experience & try. She’s a Fire Rescue Dog, but because she’s such a foodie, I avoid treats when we’re training – or her mind will be on the food!”
- Lindsey, from Preston Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!

















...

Being a “ Real Dog” means running, jumping, chasing, & living a life unleashed. Your dog needs a food that can properly fuel its natural enthusiasm for life in order to allow full canine happiness. That is why our PURINA® BETA® Adult Turkey Lamb offers tailored nutrition for adult dogs, including essential vitamins & minerals to help support healthy bones, & high levels of protein & fat to encourage muscle maintenance. It is also specially formulated with selected natural ingredients & a natural prebiotic to support digestive health, essential for keeping your adventurous dog at its best all day long! & all this without including any added artificial colours, flavours & preservatives. PURINA BETA Adult Turkey Lamb at a glance:
- New enhanced recipe!
- Turkey as the primary ingredient, with delicious lamb
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition with all the essential nutrients your adult dog needs
- Made in the UK: proudly made in our Suffolk factory
- Strong muscles: with protein to help support strong musculature
- Healthy skin shiny coat: with vitamins, zinc & omega-3 & -6 fatty acids
- Healthy teeth bones: with essential minerals & vitamins to help support healthy teeth & bones Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ It’s so important that you recognise the dog inside. & Lola’s a Foodie, no doubt. She sniffs everything, she has to know where everything is. She explores the world by mouthing, tasting, nosing at what she finds. & we live in the county, so there is so much for her to experience & try. She’s a Fire Rescue Dog, but because she’s such a foodie, I avoid treats when we’re training – or her mind will be on the food!”
- Lindsey, from Preston Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!

















...

Being a “ Real Dog” means running, jumping, chasing, & living a life unleashed. Your dog needs a food that can properly fuel its natural enthusiasm for life in order to allow full canine happiness. That is why our PURINA® BETA® Adult Turkey Lamb offers tailored nutrition for adult dogs, including essential vitamins & minerals to help support healthy bones, & high levels of protein & fat to encourage muscle maintenance. It is also specially formulated with selected natural ingredients & a natural prebiotic to support digestive health, essential for keeping your adventurous dog at its best all day long! & all this without including any added artificial colours, flavours & preservatives. PURINA BETA Adult Turkey Lamb at a glance:
- New enhanced recipe!
- Turkey as the primary ingredient, with delicious lamb
- Made with selected natural ingredients & no artificial colours, flavours or preservatives
- With natural prebiotic proven to help improve digestive health
- Dual shape & size kibble for slower chewing
- Tailored nutrition with all the essential nutrients your adult dog needs
- Made in the UK: proudly made in our Suffolk factory
- Strong muscles: with protein to help support strong musculature
- Healthy skin shiny coat: with vitamins, zinc & omega-3 & -6 fatty acids
- Healthy teeth bones: with essential minerals & vitamins to help support healthy teeth & bones Naturally Tailored Nutrition Like you, we know that dogs are happiest & healthiest when they are free to live a life unleashed – as real dogs should… outdoors, exploring the world, & having fun! This is why PURINA, with our 90 years of expertise in dogs' nutrition & behaviour, have created BETA®: a tailored range of food, made using carefully selected natural ingredients, & with Turkey, Chicken or Salmon as our no.1 ingredient. Inspired by nature, & made in our Suffolk factory, all our products provide healthy inside-out nutrition that helps your dog to live an active & curious life. BETA®: Free the Real Dog Inside Real Dog Story “ It’s so important that you recognise the dog inside. & Lola’s a Foodie, no doubt. She sniffs everything, she has to know where everything is. She explores the world by mouthing, tasting, nosing at what she finds. & we live in the county, so there is so much for her to experience & try. She’s a Fire Rescue Dog, but because she’s such a foodie, I avoid treats when we’re training – or her mind will be on the food!”
- Lindsey, from Preston Which Type is Yours? To help you “ Free the Real Dog Inside”, we’ve created six inspiring examples of realdogs & what gets their tails wagging: Real Dogs THE BUDDY
- They greet strangers like old friends, & old friends like family. Never happier than with other dogs & people. THE JESTER
- Life’s a stage, & they’re here to entertain! Because nothing is more fun than a new game. THE THRILLSEEKER
- They just love to dive right in. Splashing, swimming, rolling, & the messier the better! THE FOODIE
- They’re not just food motivated… they’re food obsessed! Relishing the world through their mouths. THE CHASER
- They were born to move – fast! That’s why they need to run, track & retrieve. THE EXPLORER
- Every walk is the start of a new mission… digging, climbing, & uncovering
- & probably ends with a bath!

















...

BETA Adult with Chicken is a 100% nutritious, complete & balanced kibble that is rich in protein & full of healthy, wholesome ingredients. It contains all the ingredients & nutrients an adult dog with normal activity levels needs to help it maintain good health & vitality. BETA is the UK's No.1* dry dog food br&, with a wide selection of specialist, exclusive & premium products tailored to meet your dog’s needs. BETA Adult with Chicken at a glance: Natural prebiotics: contains chicory, a natural prebiotic, to help improve your dog's digestive health. After 30 days of feeding BETA, the good bacteria in your dog's gut, known as Bifidobacteria, may be multiplied by 100 times, helping to support your dog's healthy digestion.** Rich in meat: with chicken as a healthy source of protein to help promote muscle strength. It has been carefully balanced with wholesome ingredients such as wholegrain cereals, in order to ensure that your dog can live life to the fullest. Dual kibble: two different sizes of kibble have been used to encourage your dog to chew its food, which in turn can help to aid nutrient absorption. The dual shape helps to reduce tartar by 21% after just 28 days.*** All BETA foods have 6 key nutritional benefits: Optimal digestion: All BETA products contain a natural prebiotic to help support digestive health. Prebiotics contain natural fibres that feed the good bacteria in your dog's digestive tract. Purina has proven that the addition of chicory to their recipes can increase the number of good bacteria by 100 times after just 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promote overall wellbeing from the inside out. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for better digestion. At the same time the chewing friction helps to clean the teeth & gums. The special, pentagon-shaped kibble is proven to help reduce tartar by 21% after just 28 days.***. The puppy & senior dog food varieties have a smaller kibble size which is easier to chew but just as effective so whatever the age of your dog, it can still enjoy good oral care. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great-tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for complete nutrition. Your dog will get all the nutrients it needs to help it live a healthy & active life! * Aztec, value market share 2011 ** Nestlé-PURINA study: “ Chicory addition in dry dog food proven to increase Bifidobacteria.” *** Nestlé-PURINA study: “ Project Safari, 2010” ...

When your dog is fully grown he will need a food that offers complete & balanced nutrients to help keep him in peak condition. BETA Adult with Chicken is 100% complete & balanced containing all the ingredients he needs to help maintain his health & vitality. BETA is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Natural Prebiotics Contains chicory a natural prebiotic to help improve digestive health. After 30 days of feeding BETA the good bacteria Bifidobacteria may be multiplied by 100 times helping to support your dog´s healthy digestion**. Rich in meat With chicken as a good source of protein to promote muscle strength & an ideal body condition. It is also carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential. Dual Kibbles Two different sizes have been designed to encourage your dog to chew the food which aids nutrient absorption while the dual shape reduces tartar by 21% after 28 days***. BETA is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All BETA products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog BETA.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has proven that the pentagon kibble reduces tartar by 21% after 28 days.*** As puppies & seniors need more aid to chew the food they have a smaller kibble size. Nonetheless the products still have dual shapes as no matter the age of your dog he can still benefit from good oral care. Lean Muscles All BETA products are made with protein from quality meat or fish to help him maintain toned muscles & a healthy heart. In conjunction with essential vitamins & minerals Beta provides all the nutrients he needs to help stay healthy & full of vitality. Delicious Flavours Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in meat. Healthy Immune Syst ...

BETA Adult with Chicken is a 100% nutritious, complete & balanced kibble that is rich in protein & full of healthy, wholesome ingredients. It contains all the ingredients & nutrients an adult dog with normal activity levels needs to help it maintain good health & vitality. BETA is the UK's No.1* dry dog food br&, with a wide selection of specialist, exclusive & premium products tailored to meet your dog’s needs. BETA Adult with Chicken at a glance: Natural prebiotics: contains chicory, a natural prebiotic, to help improve your dog's digestive health. After 30 days of feeding BETA, the good bacteria in your dog's gut, known as Bifidobacteria, may be multiplied by 100 times, helping to support your dog's healthy digestion.** Rich in meat: with chicken as a healthy source of protein to help promote muscle strength. It has been carefully balanced with wholesome ingredients such as wholegrain cereals, in order to ensure that your dog can live life to the fullest. Dual kibble: two different sizes of kibble have been used to encourage your dog to chew its food, which in turn can help to aid nutrient absorption. The dual shape helps to reduce tartar by 21% after just 28 days.*** All BETA foods have 6 key nutritional benefits: Optimal digestion: All BETA products contain a natural prebiotic to help support digestive health. Prebiotics contain natural fibres that feed the good bacteria in your dog's digestive tract. Purina has proven that the addition of chicory to their recipes can increase the number of good bacteria by 100 times after just 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promote overall wellbeing from the inside out. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for better digestion. At the same time the chewing friction helps to clean the teeth & gums. The special, pentagon-shaped kibble is proven to help reduce tartar by 21% after just 28 days.***. The puppy & senior dog food varieties have a smaller kibble size which is easier to chew but just as effective so whatever the age of your dog, it can still enjoy good oral care. Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great-tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for complete nutrition. Your dog will get all the nutrients it needs to help it live a healthy & active life! * Aztec, value market share 2011 ** Nestlé-PURINA study: “ Chicory addition in dry dog food proven to increase Bifidobacteria.” *** Nestlé-PURINA study: “ Project Safari, 2010” ...

* Please note: BETA dry dog food is sold under the name Dog Chow in the USA & parts of Europe. This is an equivalent product in alternative packaging. BETA Adult with Chicken is a 100% nutritious, complete & balanced kibble which is rich in protein & full of healthy, wholesome ingredients. It contains all the ingredients & nutrients an adult dog with normal activity levels needs to help it maintain good health & vitality. BETA is specialist, exclusive premium dry dog food brand with a wide selection of products tailored to meet your dog’s needs. BETA Adult with Chicken: A complete dry dog food with balanced nutrients to help keep your dog in peak condition: Energy: With tailored nutrient intake to fulfil your adult dog's energy needs Digestive system: Contains chicory, a natural prebiotic which helps to increase good gut bacteria Metabolism: With B vitamins to support a steady release of energy from protein & fat. This helps to maintain stamina during periods of activity Muscles: The correct amount of protein helps to maintain strong, lean muscles Teeth & bones: With essential minerals & vitamins to support strong teeth & bones Dual kibble: The two different sizes encourage your dog to chew its food properly. This aids nutrient absorption. All BETA foods have 6 key nutritional benefits: Optimal digestion: With chicory, a natural prebiotic which helps to increase good gut bacteria, which can help to improve digestive health. Oral care: All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage longer chewing for a better digestion. At the same time the chewing friction helps to clean the teeth & gums. The pentagon-shaped kibble can help to reduce tartar so your pet can enjoy good oral care when feeding Lean muscles: All BETA products are made with protein from quality meat or fish to help your dog maintain lean muscles & a healthy heart. In conjunction with essential vitamins & minerals, Beta provides all the nutrients your pet needs to help stay healthy & full of vitality. Delicious Flavours: Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in great tasting, healthy meat. Healthy immune system: All BETA products are formulated with natural prebiotics, which contain natural fibres that feed the good bacteria in a dog’s digestive tract. In combination with antioxidants such as vitamin A & E, these help your dog to maintain its natural defences so it is always ready for the next great adventure outdoors! Natural & wholesome: All BETA products are made with natural & wholesome ingredients for a complete nutrition. Your dog gets all the nutrients it needs to help it live a healthy & active life. ...

When your dog is fully grown he will need a food that offers complete & balanced nutrients to help keep him in peak condition. BETA Adult with Chicken is 100% complete & balanced containing all the ingredients he needs to help maintain his health & vitality. BETA is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Natural Prebiotics Contains chicory a natural prebiotic to help improve digestive health. After 30 days of feeding BETA the good bacteria Bifidobacteria may be multiplied by 100 times helping to support your dog´s healthy digestion**. Rich in meat With chicken as a good source of protein to promote muscle strength & an ideal body condition. It is also carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential. Dual Kibbles Two different sizes have been designed to encourage your dog to chew the food which aids nutrient absorption while the dual shape reduces tartar by 21% after 28 days***. BETA is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All BETA products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog BETA.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All BETA products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has proven that the pentagon kibble reduces tartar by 21% after 28 days.*** As puppies & seniors need more aid to chew the food they have a smaller kibble size. Nonetheless the products still have dual shapes as no matter the age of your dog he can still benefit from good oral care. Lean Muscles All BETA products are made with protein from quality meat or fish to help him maintain toned muscles & a healthy heart. In conjunction with essential vitamins & minerals Beta provides all the nutrients he needs to help stay healthy & full of vitality. Delicious Flavours Purina strives to create nutrition that your dog instinctively prefers. All BETA products are rich in meat. Healthy Immune Syst ...

When your dog is fully grown he will need a food that offers complete & balanced nutrients to help keep him in peak condition. Beta Adult with Chicken is 100% complete & balanced containing all the ingredients he needs to help maintain his health & vitality. Beta is today the UK´s No.1* specialist-exclusive premium dry dog food brand with a wide selection of products designed to meet your dog´s needs. Natural Prebiotics Contains chicory a natural prebiotic to help improve digestive health. After 30 days of feeding BETA the good bacteria Bifidobacteria may be multiplied by 100 times helping to support your dog´s healthy digestion**. Rich in meat With chicken as a good source of protein to promote muscle strength & an ideal body condition. It is also carefully balanced with wholesome ingredients such as wholegrain cereals to reveal his natural potential./li> Dual Kibbles Two different sizes have been designed to encourage your dog to chew the food which aids nutrient absorption while the dual shape reduces tartar by 21% after 28 days***. Beta is 100% complete & balanced with nutritional benefits that will help keep your explorative companion in perfect shape for any adventure in the most natural way. With the use of cutting-edge technology & research all these products have 6 key nutritional benefits Optimal Digestion All Beta products contain a Natural Prebiotic to help support digestive health. Prebiotics contain natural fibres that feed good bacteria in a dog´s digestive tract. Purina has proven that the addition of chicory in their recipes may increase the good bacteria by 100 times after 30 days of feeding your dog Beta.** This natural ingredient helps improve digestive health & promotes optimal health from inside out. Oral Care All Beta products are made with dual kibble shapes & most products – except for the puppy & senior range – also have dual kibble sizes. The two different shapes have been specifically designed to encourage the dog to chew the food (leading to better digestion) & also rub against the teeth to help clean the teeth & gums. Purina has proven that the pentagon kibble reduces tartar by 21% after 28 days.*** As puppies & seniors need more aid to chew the food they have a smaller kibble size. Nonetheless the products still have dual shapes as no matter the age of your dog he can still benefit from good oral care. Lean Muscles All Beta products are made with protein from quality meat or fish to help him maintain toned muscles & a healthy heart. In conjunction with essential vitamins & minerals Beta provides all the nutrients he needs to help stay healthy & full of vitality. Delicious Flavours Purina strives to create nutrition that your dog instinctively prefers. All Beta products are rich in meat. Healthy Immune Syste ...