Any kind of relief is a blessing when your dog suffers from itchy fur. Persistent itching can have a number of causes, including dietary intolerances, skin or contact allergies, or reactions to dust mites. Scratching, licking & nibbling can all make the skin extremely sore, which can be upsetting for you as well as painful for your dog. If your dog is permanently itching, it can even lead to intense irritation or to inflammation of the skin. This antiseptic Advance Atopic Care Shampoo uses a beneficial combination of aloe vera, collagen & olive leaf extract to help heal sore skin, reduce inflammation & regenerate the skin. Antimicrobial qualities ensure that microorganisms do not spread or cause infection in your dog’s skin. The shampoo is also extremely easy to apply. Help to bring the joy back to your dog’s life & take away the stress of constant scratching! Advance Atopic Care Shampoo at a glance: Dog shampoo for all breeds, designed to protect the skin Ingredients with three key effects: Aloe vera: supports the healing of wound, calms the skin, helps with regeneration & care of both skin & coat Collagen: for enhanced wound healing & reduced skin inflammation Olive leaf extract: with anti-inflammatory effects & anti-microbial properties, to promote overall skin health Protects against irritation: noticeably reduces itching Antiseptic & reconstructive Gently cares for the skin: making fur soft, smooth & glossy Application & use: Moisten your dog’s fur before use with lukewarm water. Lather & rinse. Repeat & leave to work for 5-10 minutes. Avoid contact with eyes. Use one to three times per week or following the instructions of your vet.