Joico Colour Endure violet Shampoo is a colour preserving cleanser, especially developed for blonde hair. This colour depositing cleanser works effectively to help maintain & brighten cool blonde & grey hair tones. Joico's exclusive Multi-Spectrum Defence Complex combines Green Tea with Antioxidants & UV Protectors to neutralise oxidation which can lead to the hair becoming brassy or yellow. Recently reformulated to include Joico's revolutionary Bio-Advanced Peptide Complex, Joico Color Endure violet Shampoo replicates the DNA of healthy hair to repair damaged hair & prevent further hair damage. This technologically advanced complex offers a dramatic improvement in the hairs strength, health & natural shine. Colour Endure violet Shampoo has a gentle cleansing action & delicately sweeps away impurities without disturbing hair colour. Hair colour appears bright, true & vibrant, without brassy or dull tones whilst the hair is left healthy, clean & glossy. Directions: Apply to wet hair & lather. Leave in for 1-3 minutes. Rinse. Follow with Joico Colour Endure violet Conditioner. Use 2-3 times a week. Ingredients: Water/ Aqua/EAU, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Stearate, Pentapeptide-29 Cysteinamide, Pentapeptide-30 Cysteinamide, Tetrapeptide-28 Arginnamide, Tetrapeptide-29 Arginnamide, Hydrolysed Keratin, Cocodimonium Hydroxypropyl Hydrolysed Keratin, Panthenol, Polyquaternium-10, Citric Acid, Propylene Glycol, Polyquaternium-7, Diazolidinyl Urea, PEG-150 Pentaerythrityl Tetrastearate, Tetrasodium EDTA, Silicone, Quaternium-16, Amodimethicone, PEG-6 Caprylic/ Capric Glycerides, Undeceth-11, C11-15 Pareth-7, Butyloctanol, Undeceth-5, Laureth-9, Glycerin, Trideceth-12, Iodopropynyl Butylcarbamate, PPG-12-Buteth-16, Polyamide-2, Limonene, Linalool, Fragrance/ Parfum, Ext violet 2 (CI60730), Red 33 (CI17200).