Achieve vibrant, healthy-looking tresses with the Pureology Pure Volume Shampoo. Designed to breathe new life into lustreless locks, this vegan shampoo boasts a restorative, body-boosting treatment. Ideal for flat or fine hair types, the colour-safe formula produces a creamy lather that won t burden your strands with extra weight. A powerhouse blend of ingredients helps cleanse the hair from root to tip, leaving locks fresh & full of life. Wheat Protein & Eucalyptus Leaf Extract power the cleanser, helping resist moisture loss & breakages. This dynamic duo also stimulates the hair follicle, creating the illusion of a fuller, bouncier mane. Infused with an aromatherapy-inspired fragrance, Pink Grapefruit, Wild Rose & Cedarwood engage the senses with a fresh, indulgent aroma. The volumising shampoo enhances weightless body, invigorating strands from scalp to ends while lifting away dirt & grime. Benefits: Body-boosting formula infuses hair with airy movement, fullness & extraordinary color protection Zero SulfateĀ®, 100% Vegan Formula Aromatherapy blend of Pink Grapefruit, Wild Rose, & Cedarwood Directions Apply a dime-sized amount to wet hair at the scalp. Lather & work down to the ends. Rinse. For extra cleansing, repeat. For best results, shampoo with Pure Volume Shampoo, & follow Conditioner with Color Fanatic Multi-Tasking Leave-In Spray & Style + Protect Instant Levitation Mist. Ingredients Aqua / Water / Eau, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Sodium Chloride, Glycol Distearate, Ppg-5-Ceteth-20, Sodium Polystyrene Sulfonate, Decyl Glucoside, Parfum / Fragrance, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Carbomer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Coco-Betaine, Peg-150 Pentaerythrityl Tetrastearate, Salicylic Acid, Peg-6 Caprylic/ Capric Glycerides, Glycerin, Butylene Glycol, Benzoic Acid, Tocopherol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein.