Strengthen your strands with the Defy Damage Shampoo from Joico. Reducing damage by up to 80%, this shampoo will bring you results from the very first use. Complete with smart release technology, this shampoo has a one-of-a-kind liposome delivery system that continuously releases nourishing ingredients to hair. This
Includes:: Rosehip Oil & Keratin, which strengthen & repair hair. Infused with a powerful blend of antioxidants, including Moringa Seed Oil & Vitamin E, the formula helps to create damage-resistant hair, while the Protective Lipid elements prevent thermal & chemical damage. Finally, this formula is complete with Arginine, a smart-bonding molecule that works at the follicle to encourage bond renewal. Fighting the effects of heat damage & environmental pollution, this shampoo nourishes your locks from the inside out, making it up to 5x stronger. What s more, it helps your hair colour last longer, maintaining up to 90% of its vibrancy. Hair will be left soft, shiny & healthier looking. Benefits: Free of SLS/SLES (sodium lauryl/sodium laureth) sulfates Leaves hair soft, shiny, & healthy-looking Decadently rich lather for a luxurious cleansing experience Gently sloughs away dirt & debris without roughing up the hair cuticle. Directions: Apply to wet hair. Lather. Rinse & follow with Defy Damage Protective Conditioner or Masque. Ingredients: Water/ Aqua/ Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, .