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Cotton - A natural fibre grown on cotton plants

wash - To clean an item, usually using water and a detergent

soft - A descriptive word for an item/sound which is gentle to the touch or ears

Cotton - A 100% natural fibre coming from a cotton boll.

Season - The separation of four parts of the year into Spring, Summer, Autumn, Winter.

Print - A mechanical process of putting text onto paper. It can also relate to a pattern on an item.

Yumi Direct is an online fashion retailer, who design and distribute their own in-house brands of fashionable women's clothing. Their signature brand Yumi, combines vintage glamour with high-end fashion, to create a collection of dresses, jackets, tops and accessories for fashion conscious young women. Their exclusive Mela Loves London brand uses bold colours and prints, to create a range of stylish dresses and separates. Inspired by the travels of brand founder Uttam Nepal, their Uttam fashion range infuses the colourful textiles of the far east. with catwalk fashions. As well as creating fashion lines for women, Yumi also have a range of clothes for budding fashionistas. Their Yumi Girls and Uttam Kids ranges cater for little girls aged from 3 to 10 years. Yumi Direct also have several physical stores in St Ives, Bristol and London, as well as having their brands stocked exclusively at the high end department store House of Fraser.