Mada LA LA Boardshort With one of the most powerful logos out, the Mada logo is a prominent feature in every aspect of the clothing line. Mada was conceived in a small beach house in Dana Point (California) in the summer of 2004. Founder Vince De La Pena wanted to create a brand that wouldn't be over distributed like many of his competitors, not to be sold in just any store from the east to west coast. His vision for Mada was to truly put the "special back into specialty". With one of the most powerful logos out, the Mada logo is a prominent feature in every aspect of the clothing line.