This is a powerful scent for men that embodies free, optimistic & joyful spirit of a man. That man is passionate, casual, spontaneous & relaxed. The composition is intensely spicy with notes of fresh apple, vanilla, warm incense & exotic African Bubinga wood. New launch for february 2011.... The brand chose the actor Orlando Bloom for their campaign, as his appearance, his style, personality & cool attitude perfectly embody the image of the Boss Orange br&.