Its super light, deadly silent, & delivers an undeniable performance advantage. The nine cogs in the cog cluster are machined from a single block of high grade tool steel, increasing stiffness while weighing even less than a titanium cassette. Between each cog is a Stealth Ring elastomer to reduce vibration & noise. Cutouts on the rear cog further reduce weight & add stiffness. Its the final piece in the drivetrain puzzle, paired with the new SRAM Red Rear Derailleur, delivers ultra-fast, ultra-quiet shifts that will always put you in the right gear. ...

When designing this rear mech, SRAM paid particular attention to the finer details such as refining the jockey wheel tooth geometry & upgrading the anchor bolt to a hollow titanium. The result of this is that the chain runs through the mech smoothly & almost silently. In addition to this, SRAM used its Exact Actuation technology, which offers a simple set up process & slick, accurate shifting. Technologies: Aero Glide Pulleys: New tooth pulley design with a sound damping effect for a super efficient & silent ride experience. Bottom & top pulleys benefit from this feature. Exact Actuation: When SRAM launched their road technology from scratch they reapplied their MTB proven SRAM 1:1 actuation ratio (shifter cable travel: derailleur movement) for 10 speed rear shifting. EA helps to simplify/stabilise the uneasy act of balancing rear derailleur hanger design, tight cog spacing & exact cable tension. The result: the easiest index shifting system to set up & it stays that way. ...

CONTROL FREAK Security at your fingertips with a fresh look to compliment SRAM RED e Tap componentry. SRAM RED brakes won’t slow you down. Until you’re ready. That‘s why the SRAM RED Brakeset has been created with a host of wind-cheating features to make the brake body more aerodynamic, helping you keep your speed until the moment you‘re ready. The patented Aero Link arm reduces frontal area while improving braking performance & modulation. The brake body, with updated graphics, has been sculpted to provide a sleek aerodynamic profile to the wind. Even the smallest details, like the barrel adjuster, point away from the wind. & to finish off the package, Swiss Stop Flash Pro pads come standard with the brake. It‘s a better brake in every way. ...

Control Freak Security at your fingertips with a fresh look to compliment SRAM Red e Tap componentry. SRAM Red brakes won’t slow you down. Until you’re ready. That‘s why the SRAM Red Brakeset has been created with a host of wind-cheating features to make the brake body more aerodynamic, helping you keep your speed until the moment you‘re ready. The patented Aero Link arm reduces frontal area while improving braking performance & modulation. The brake body, with updated graphics, has been sculpted to provide a sleek aerodynamic profile to the wind. Even the smallest details, like the barrel adjuster, point away from the wind. & to finish off the package, Swiss Stop Flash Pro pads come standard with the brake. It‘s a better brake in every way. ...

This ultra-durable chain comprises of 114 links with chrome plating on the inside of each link & a nickel coating on the outside, giving unrivalled durability as you clock up the miles. With chrome hardened pins holding each link in place & Flattop technology allowing for a narrower design & enhanced clearance between your chain & the cogs, a proficient & precise shifting experience is assured. ...

Ensuring a speedy, secure & almost silent performance, the SRAM Red AXS 12 Speed Chain is designed to keep you running with complete confidence & quality, ride after ride. ...

Equipped with X-Range technology, every shift is efficiently smooth & impressively quick, letting you find the right gear for the route ahead in an instant. Comprising of a supportive & sturdy carbon crankarm & smaller aluminium chainrings, it minimises weight while adding new gearing configurations for enhanced pedalling cadence & power. Suitable for most common frames with its DUB design, this chainset is fit for any challenge. ...

Constructed with a carbon crankarm & aluminium chainring, this lightweight crankset keeps a streamlined form to keep you running as aerodynamically as possible. Easy to fit thanks to its DUB bottom bracket interface, it utilises X-Sync chain technology for unmatched engagement with your chain, making for an efficient addition to your groupset. Coming power meter-ready, it can also assist with your training by housing your cadence & power measuring device within the crank arm. An innovative & modern choice for the finish line-focused triathlete or time trialist. ...

Designed to propel your bike with precision, power & high-performance, this state-of-the-art crankset measures your outputs while providing a strong & supportive pedalling experience. ...

Designed to propel your bike with precision, power & high-performance, this state-of-the-art crankset measures your outputs while providing a strong & supportive pedalling experience. ...