From the lightweight aluminum rim to the uncommonly durable hub, each component of the system brings out the best in the rest to activate the full potential of every ride & every rider. Quicker acceleration. Effortless climbing. Pinpoint cornering precision & more controlled descending. It’s no secret—these are the traits that make you a smoother & faster off-road rider. They’re also the reason SRAM created RISE, an all-new off-road wheelset that optimizes performance for the XC rider & racer. To create RISE, the SRAM product development team took a scientific approach to engineering a better wheel. They focused on six fundamental factors that affect the way you ride: weight, inertia, engagement, lateral stiffness, frontal stiffness & efficiency. Knowing that light weight is a good thing, but not the only thing, SRAM focused on finding the perfect balance of weight & strength. They engineered, tested & finetuned rim designs for both the 26-inch & 29-inch RISE wheelsets to achieve lower inertia for snappier acceleration & increased efficiency. The result was two final formulas—one for the RISE 60 carbon wheel, aimed at XC racers & performance-obsessed riders, & the other for the RISE 40, the aluminum wheel which targets versatile XC all-arounders. Taking the science a few steps further, engineers also studied the affects of various hub & rim materials, flange designs, spoke angles, as well as rim thickness & shapes, to create optimal all-around stiffness. Both RISE 60 & RISE 40 hubs are beautifully carved from aluminum for optimal weight & energy transfer. Encased in the Rise 60 hub is a unique pawl design that maximizes efficiency & power, making the most of every pedal stroke. The sum of these efforts—the blending of engineering knowhow & real-world product testing & development—can be felt in the ride. More powerful bursts of speed. Confident cornering. Smoother descents & softer landings.