It began with an accidental daytrip to an intriguingly awful resort on the Thames Estuary & ended 3 812 miles later: one mans journey through deep-fried brownfield poundshop Britain a crash course in urban blight deranged civic planning & commercial eccentricity. Following an itinerary drawn up from surveys polls reviews & lazy personal prejudice Tim Moore goes to all the places that nobody wants to go to
- the bleakest towns the shonkiest hotels the scariest pubs the silliest sea zoos. He visits the grid reference adjudged by the Ordnance Survey to be the least interesting point in Britain & is chased out of the new town twice crowned Scotlands Most Dismal Place. His palate is flayed alive by horrific regional foodstuffs his ears shrivelled by the 358 least loved tracks in the history of native popular music. With his progress entrusted to our motor industrys fittingly hopeless finale he comes to learn that Britain seems very much larger when youre driving around it in a Bulgarian-built Austin Maestro. Yet as the soggy decrepit quest unfolds so it evolves into something much more stirring: a nostalgic celebration of our magnificent mercantile pomp & an angry requiem for a golden age of cheerily homespun crap culture being swept aside by the faceless soul-stripping forces of Tesco-town globalisation.