What makes a winner? Why do some succeed both in life & in business & others fail? & why do a few individuals end up supremely powerful while many remain powerless? Are men more likely to be power junkies than women? The winner effect is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals it applies to humans too. Success changes the chemistry of the brain making you more focused smarter more confident & more aggressive. The effect is as strong as any drug. & the more you win the more you will go on to win. But the downside is that winning can become physically addictive. By understanding what the mental & physical changes are that take place in the brain of a winner how they happen & why they affect some people more than others Robertson answers the question of why some people attain & then handle success better than others. He explains what makes a winner
- or a loser
- & how we can use the answers to these questions to understand better the behaviour of our business colleagues employees family & friends.