Departing from those who define postmodernism in film merely as a visual style or set of narrative conventions Anne Friedberg develops the first sustained account of the cinemas role in postmodern culture. She explores the ways in which nineteenth-century visual experiences--photography urban strolling panorama & diorama entertainments--anticipate contemporary pleasures provided by cinema video shopping malls & emerging virtual reality" technologies. Comparing the visual practices of shopping tourism & film-viewing Friedberg identifies the experience of "virtual" mobility through time & space as a key determinant of postmodern cultural identity. Evaluating the theories of Jameson Lyotard Baudrillard & others she adds critical insights about the role of gender & gender mobility in the configurations of consumer culture. A strikingly original work Window Shopping challenges many of the existing assumptions about what exactly postmodern is. This book marks the emergence of a compelling new voice in the study of contemporary culture."