How can great companies do everything right
- identify real customer needs deliver excellent innovations beat their competitors to market
- & still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations & then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world winning requires more than just delivering on your own promises. It means ensuring that a host of partners
- some visible some hidden
- deliver on their promises too. In The Wide Lens" innovation expert Ron Adner draws on over a decade of research & field testing to take you on far ranging journeys from Kenya to California from transport to telecommunications to reveal the hidden structure of success in a world of interdependence. A riveting study that offers a new perspective on triumphs like Amazon's e-book strategy & Apple's path to market dominance; monumental failures like Michelin with run-flat tires & Pfizer with inhalable insulin; & still unresolved issues like electric cars & electronic health records " The Wide Lens" offers a powerful new set of frameworks & tools that will multiply your odds of innovation success. " The Wide Lens" will change the way you see the way you think
- & the way you win."