Too many companies are managed not by leaders but by mere role players & faceless bureaucrats. What does it take to be a real leader-one who is confident in who she is & what she stands for & who truly inspires people to achieve extraordinary results? Rob Goffee & Gareth Jones argue that leaders don't become great by aspiring to a list of universal character traits. Rather effective leaders are authentic: they deploy individual strengths to engage followers' hearts minds & souls. They are skillful at consistently being themselves even as they alter their behaviors to respond effectively in changing contexts. In this lively & practical book Goffee & Jones draw from extensive research to reveal how to hone & deploy one's unique leadership assets while managing the inherent tensions at the heart of successful leadership: showing emotion & withholding it getting close to followers while keeping distance & maintaining individuality while conforming enough." Underscoring the social nature of leadership the book also explores how leaders can remain attuned to the needs & expectations of followers. Why Should Anyone Be Led By You? will forever change how we view develop & practice the art of leadership wherever we live & work."