The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting. Richard Lewis provides a guide to working & communicating across cultures & explains how your culture & language affect the ways in which you think & respond. This book provides an ever more global & practical guide not just to understanding but also managing across different business cultures. It is a a toolkit for leading & participating in international teams
- from India to Ireland Belgium to Brazil Mexico to Malaysia the Czech Republic to Chile.