
Josiah Wedgwood I was born into a family of potters & became the finest marketing man of his era. His pioneering spirit built up the most important English pottery business of the eighteenth century so that the name Wedgwood became a generic word for fine earthenware. He is justly famous for perfecting the Black Basalt & Jasper stoneware bodies & for producing many designs based on the antique artefacts excavated at Pompeii & Herculaneum. This book also reviews & illustrates the firms products through the nineteenth century the designs of Lessore Dresser Crane & Barnard the resurgence after 1904 when John Goodwin became art director & the subsequent restablishment of the firms essential greatness.