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We The Media
We the Media has become something of a bible for those who believe the online medium will change journalism for the better." - "Financial Times". Big Media has lost its monopoly on the news thanks to the Internet. Now that its possible to publish in real time to a worldwide audience a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops cell phones and digital cameras these readers-turned-reporters are transforming the news from a lecture into a conversation. In "We the Media" nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make - and consume - the news. Gillmor shows how anyone can produce the news using personal
blogs Internet chat groups email and a host of other tools. He sends a wake-up call to newsmakers - politicians business executives celebrities - and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement." And he makes a strong case to his fell journalists that in the face of a plethora of Internet-fueled news vehicles they must change or become irrelevant. Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. "We the Media" casts light on the future of journalism and invites us all to be part of it. Dan Gillmor is founder of Grassroots Media Inc. a project aimed at enabling grassroots journalism and
expanding its reach. The companys first launch is Bayosphere.com a site "of by and for the San Francisco Bay Area." From 1994-2004 Gillmor was a columnist at the "San Jose Mercury News" Silicon Valleys daily newspaper and wrote a weblog for SiliconValley.com. He joined the "Mercury News" after six years with the Detroit Free Press. Before that he was with the "Kansas City Times" and several newspapers in Vermont. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years."
blogs Internet chat groups email and a host of other tools. He sends a wake-up call to newsmakers - politicians business executives celebrities - and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement." And he makes a strong case to his fell journalists that in the face of a plethora of Internet-fueled news vehicles they must change or become irrelevant. Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. "We the Media" casts light on the future of journalism and invites us all to be part of it. Dan Gillmor is founder of Grassroots Media Inc. a project aimed at enabling grassroots journalism and
expanding its reach. The companys first launch is Bayosphere.com a site "of by and for the San Francisco Bay Area." From 1994-2004 Gillmor was a columnist at the "San Jose Mercury News" Silicon Valleys daily newspaper and wrote a weblog for SiliconValley.com. He joined the "Mercury News" after six years with the Detroit Free Press. Before that he was with the "Kansas City Times" and several newspapers in Vermont. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years."
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