Here Wally Olins sets out the ground rules for branding success in the 21st century explaining why understanding the links between business brand & consumer has never been more vital for commercial success & reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising marketing & business who needs to understand why the most successful brands in the world triumph by making insiders believe in them & consumers buy into them. ...

A facsimile of the Walmington-on-Sea Home Guard Training Manual recently discovered in the attic of a house in the town. Found in a trunk amongst a pile of Hotspur comics it belonged to Private Pike & features his handwritten marginal notes on the text plus his personal jottings on matters of rather less importance than the defence of the realm such as films he has seen girls he has dated & the progress of Aston Villa FC. The book bears the official crest & stamp of the Queens Own Royal West Kent Regiment to which the platoon belongs. Although aged & covered with stains boot prints tears & scorch marks it is in a reasonable condition for facsimile printing. The manual is Capt Mainwarings attempt to ready the platoon to face (and recognize) the enemy in the coming invasion of Britain. ...

Walter Smith is arguably the greatest Rangers manager of all time delivering an unparalleled level of success in two spells which covered just over 11 years. Using official photographs & a series of exclusive interviews this book takes you to the heart of the man who is revered by Rangers supporters all over the world. Smith talks extensively about joining Rangers under Graeme Souness his proudest moment when he was made boss & why he simply could not turn down the chance to return in 2007 to replace Paul Le Guen. He also gives revealing thoughts on star signings Brian Laudrup & Paul Gascoigne the amazing European runs of 1992/93 & 2007/08 & why he was thrilled to hand over the reins to Ally Mc Coist. Walter Smith
- The Illustrated Story of a Rangers Legend" written by Lindsay Herron is a must-have collectors item for all true blues."
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This is a comprehensive textbook of radiotherapy & related radiation physics & oncology for use by all those concerned with the uses of radiation & cytotoxic drugs in the treatment of patients with malignant disease. Walter & Millers Textbook of Radiotherapy" has become the core text for therapeutic radiography students & an important introductory text for trainee radiologists & clinical physicists. The book is divided into two parts: the first covers underlying principles of physics & the second is a systematic review by tumour site concentrating on the role of radiotherapy in the treatment of malignant disease & setting its use in context with chemotherapy & surgery. The 7th edition continues the tradition of bringing the physics & clinical application of radiation for therapy together at entry level & is completely revised to take into account the huge technological advances in radiotherapy treatment since publication of the previous edition. The features new for this edition are: imaging is now an essential part of radiotherapy relevant for both the treatment & preparation of a patients treatment; radionuclide imaging & X-ray imaging have been expanded to MRI & PET along with some use of ultrasound; treatment planning dose prediction
- the basis & application of modern computational calculations are explained for modern treatment delivery systems; the role of the algorithm for dose prediction is central to ensure speedy & accurate calculations for treatment; Quality Control; & Quality Systems. The book is supported by Evolve electronic resources: sample plans additional diagnostic images & clinical photographs."
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Introducing the first fantastic tale from the Wonderful World of Walter & Winnie
- an enchanting new picture book series from Rachel
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A member of the Camden Town group Walter Sickert played a dynamic role in the development of British painting & the graphic arts. Corbett claims that Sickert the painters painter" also performed significantly in recording modern life & the evolution of a truly modern mode of painting." ...

Born in Kent Walter Tull (28 April 1888
- 25 March 1918) became one of Tottenham Hotspurs' top players. When he joined the Footballers'
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From beautiful eighteenth century houses to ugly concrete tower blocks Walworth Through Time welcomes you to explore the long & fruitful history of this area of South London first mentioned in the Domesday book of 1086. Once described as the Farm of Briton by the Anglo-Saxons the Walworth of today is a built-up sprawling urban area of shops markets churches pubs historic buildings & housing estates with green spaces at a premium. It is also the birthplace of Hollywood legend Charlie Chaplin & of Charles Babbage who is acknowledged as the father of the modern computer & its also home to a 1961 bronze by sculptor Henry Moore. Using a mixture of photographs from personal archives as well from the local history library this book reveals a forever changing & welcoming area where if you look carefully enough you find forgotten gems & fascinating glimpses into its past. ...

This unusual collection of photographs from the area of Walworth & its immediate surrounding area tell further stories on this fascinating part of South London. We take a peek at long lost cinemas famous theatres legendary local characters war time bombing a large urban park the biggest nightclub in the world a modern mosque fondly remembered pubs & schools local transport often frequented shops & the ever rapidly arriving new builds. We travel outside SE17 to take a look at parts of the Old Kent Road Kennington the Elephant & Castle & Camberwell
- but the heart of the book is still in Walworth. We will introduce you to a mixed bag of world famous names such as Bobby Kennedy Muhammad Ali Dexys Midnight Runners R. Whites lemonade Buddy Holly & David Beckham. So plump up a cushion & take a journey to Walworth & beyond!
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Only Harry Keogh prisoner of the metaphysical Mobius Continuum can stop the vampire Yulian Bodescu. Harry Keogh is a necroscope -- he knows the thoughts of corpses in their graves. Unfortunately for Harry his talent works both ways. Death is not the end of life Harry Keogh discovered -- & not the end of his battle against the terrible evil of vampires. In a secluded English village Yulian Bodescu plots his takeover of the world. Imbued with a vampires powers before his birth Bodescu rules mens minds & bodies with supernatural ease. He is secretly creating an army of vampiric monsters things that once were men but were now walking masses of destructive hunger! Harry Keogh Necroscope thought that the war with the vampires had ended with the destruction of Boris Dragosani -- & of Harrys body! But the man who talks to the dead lives on more powerful than ever able to transport himself instantly to any spot on the globe & to speak mind-to-mind with both the living & the dead. Are Harrys new powers enough to defeat Yulian Bodescu & his legion of monsters--or will the vampire army overrun the living earth? ...