Youve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle & destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you dont know is that someone is responsible for all this. Usually someone like me. Im a media manipulator. In a world where blogs control & distort the news my job is to control blogs-as much as any one person can. In todays culture...: blogs like Gawker Buzzfeed & the Huffington Post drive the media agenda; bloggers are slaves to money technology & deadlines; manipulators wield these levers to shape everything you read see & watch-online & off. Why am I giving away these secrets? Because Im tired of a world where blogs take indirect bribes marketers help write the news reckless journalists spread lies & no one is accountable for any of it. Im pulling back the curtain because I dont want anyone else to get blindsided. Im going to explain exactly how the media really works. What you choose to do with this information is up to you.