Tipping Point

Product Description

THE TIPPING POINT is the biography of an idea & the idea is quite simple. It is that many of the problems we face
- from crime to teenage delinquency to traffic jams
- behave like epidemics. They aren't linear phenomena in the sense that they steadily & predictably change according to the level of effort brought to bear against them. They are capable of sudden & dramatic changes in direction. Years of well-intentioned intervention may have no impact at all yet the right intervention
- at just the right time
- can start a cascade of change. Many of the social ills that face us today in other words are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to 'tip' at any time & if we want to understand how to confront & solve them we have to understand what those ' Tipping Points' are. In this revolutionary new study Malcolm Gladwell explores the ramifications of this. Not simply for politicians & policy-makers his method provides a new way of viewing everyday experience & enables us to develop strategies for everything from raising a child to running a company.