The Third Reich re-appraises one of the most closely studied issues in European history -- the appeal of the Nazi party -- & analyzes the reasons behind the remarkable & sustained success of National Socialism in Germany. David Welch challenges previously held assumptions about the effectiveness of Nazi Propaganda summarizes the major current debate arguing that in order to be successful propaganda must preach to the partially converted. This second edition brings the book up-to-date with a revised introduction & postscript to reflect the historiographical debates of the 1990s. It
Includes:: new material on many topics such as the continuities & discontinuities between Weimar & the Third Reich the medium of radio the ' Hitler myth' Nazi targeting of specific classes & social groups & racial purity.