The New York Times" Bestseller acclaimed by author such as Freakonomics co-author Steven D. Levitt Black Swan author Nassim Nicholas Taleb & Nudge co-author Richard Thaler " Thinking Fast & Slow" offers a whole new look at the way our minds work & how we make decisions. Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast intuitive thinking & slow rational thinking. This book reveals how our minds are tripped up by error & prejudice (even when we think we are being logical) & gives you practical techniques for slower smarter thinking. It will enable to you make better decisions at work at home & in everything you do."