A Theory of Fun for Game Design is not your typical how-to book. It features a novel way of teaching interactive designers how to create & improve their designs to incorporate the highest degree of fun. As the book shows designing for fun is all about making interactive products like games highly entertaining engaging & addictive. The books unique approach of providing a highly visual storyboard approach combined with a narrative on the art & practice of designing for fun is sure to be a hit with game & interactive designers At first glance A Theory of Fun for Game Design is a book that will truly inspire & challenge game designers to think in new was; however its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products & experiences that are truly fun & entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable & not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun & compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design or as an informative discussion that details the insightful thinking from a great mind in the game industry.