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OS Explorer Map is the Ordnance Survey's most detailed map & is recommended for anyone enjoying outdoor activities like walking horse riding & off-road cycling. Providing complete GB coverage the series details essential information such as youth hostels pubs & visitor information as well as rights of way permissive paths & bridleways. ...
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Sway

Why are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training and the rules of the aviation industry leading to the deadliest airline crash in history? Why do we find it near-impossible to re-evaluate our first impressions of a person or situation even when the evidence shows we were wrong? Discover the answers in Sway". We all believe we are rational beings yet the truth is that were much more prone to irrational behaviour than we realise or like to admit. In this compelling book Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine archaeology and the legal system they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest
research in social psychology and behavioural economics to reveal the irresistible forces that sway us all. "Sway" is a fascinating insight into the way we all behave and will change the way you view the world."
  • Availability: In Stock
  • Supplier: WHSmith
  • SKU: 9780753516829
Availability: In Stock
£5.99

Product Description

Why are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training & the rules of the aviation industry leading to the deadliest airline crash in history? Why do we find it near-impossible to re-evaluate our first impressions of a person or situation even when the evidence shows we were wrong? Discover the answers in Sway". We all believe we are rational beings yet the truth is that were much more prone to irrational behaviour than we realise or like to admit. In this compelling book Ori & Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine archaeology & the legal system they chart the psychological undercurrents that influence even our most basic decisions. In doing so they draw on the latest research in social psychology & behavioural economics to reveal the irresistible forces that sway us all. " Sway" is a fascinating insight into the way we all behave & will change the way you view the world."

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Jargon Buster

History - Anything that happens in the past. An acedemic subject.
World - A physical grouping, commonly used to describe earth and everything associated with ti
Medicine - A biological substance used for health benefits
Love - Someone who shows deep affection for someone else.
Pilot - Someone who is qualified to fly a plane.

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Page Updated: 2024-03-04 10:03:14

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