From the co-founder & chairman of Linked In & author Ben Casnocha comes a revolutionary new book on how to apply the strategies of successful entrepreneurship to your career: in other words how to run the start-up of you. In a world where wages are virtually stagnant creative disruption is rocking every industry global competition for jobs is fierce & job security is a thing of the past were all on our own when it comes to our careers. In the face of such uncertainty the key to success is to think & act like an entrepreneur: to be nimble & self-reliant to be innovative & to know how to network & stand out from the crowd. & this is precisely what Hoffman & Casnocha show you how to do in a book that is both inspirational & supremely practical. Just as Linked In is the one online community that no professional can afford not to belong to this is the book that no professional can afford to be without.