What can magic tell us about ourselves & our daily lives? If you subtly change the subject during an uncomfortable conversation did you know youre using attentional misdirection a core technique of magic? & if youve ever bought an expensive item youd sworn never to buy you were probably unaware that the salesperson was like an accomplished magician a master at creating the illusion of choice. Leading neuroscientists Stephen Macknik & Susana Martinez-Conde meet with magicians from all over the world to explain how the magicians art sheds light on consciousness memory attention & belief. As the founders of the new discipline of Neuro Magic they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains we can better understand how we work
- in fields from law & education to marketing health & psychology
- for good & for ill.