For four decades Alan Siegel & Irene Etzkorn have been on the frontlines of the battle to make things simple. They have consulted with Xerox American Express 3M the U.S. Air Force the IRS & many others to simplify their processes their offerings everything they do
- with dramatic results for these businesses & the customers they serve. Siegel & Etzkorn believe in simplicity as a philosophy a guiding principle & a way of life but they have learned firsthand that it's not so simple to make things simple
- it demands a commitment to clarity honesty discipline & intelligence. Three things the authors believe can be said with certainty: simplicity works; it is accessible to all of us; & we've never needed it more than we do today. These three principles are at the core of SIMPLE a book that will expose the overly complex things you do reveal the reasons why you do them & make it harder for you to keep on doing them.