This richly illustrated study is the first consider the manifold functions & meanings of Halss distinctive handling of paint. Atkins explores the uniqueness of Halss approach to painting & the relationship of his manner to seventeenth-century aesthetics. He also investigates the economic motivations & advantages of his methods the operation of the style as a personal & workshop brand & the apparent modernity of the artists style. The book seeks to understand the multiple levels on which Halss consciously cultivated manner of painting operated for himself his pupils & assistants his clients & succeeding generations of viewers. As a result the book offers a wholly new understanding of one of the leading artists of the Dutch Golden Age & one of the most formative painters in the history of art in the Western tradition. It also provides a much needed interrogation of the interrelationships of subjectivity style authorship methods of artistic & commercial production economic consumption & art theory in early modernity.