In 1909 the largest department store in London's West End designed & built from scratch opened in Oxford Street in a glorious burst of publicity. The mastermind behind the facade was American retail genius Harry Gordon Selfridge: maverick businessman risk-taker dandy & one of the greatest showmen the retail world has ever known. His talents were to create the seduction of shopping & as his success & fame grew so did his glittering lifestyle: mansions yachts gambling racehorses
- & mistresses. From the glamour of Edwardian England through the turmoil of the Great War & the heady excesses of the 1920s & beyond Selfridges Department Store was 'a theatre with the curtain going up at 9 o'clock each morning'. Mr Selfridge reveals the captivating story of the rise & fall of the man who revolutionised the way we shop. ' Lively & entertaining' Sunday Telegraph ' Will change your view of shopping forever' Vogue ' Harry Selfridge revolutionised the way we shop.. .fascinating' Daily Mail