Throughout my life I have achieved many remarkable things. In Screw It Let's Do It I will share with you my ideas & the secrets of my success but not simply because I hope they'll help you achieve your individual goals. Today we are increasingly aware of the effects of our actions on the environment & I strongly believe that we each have a responsibility as individuals & organisations to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment & why it is up to big companies like Virgin to lead the way in a more holistic approach to business. In Screw It Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968 & I'll explain how I intend to take my business & my ideas to the next level & the new & exciting areas
- such as launching Virgin Fuels
- into which Virgin is currently moving. But I have also brought together all the important lessons good advice & inspirational adages that have helped me along the road to success. Ironically I have never been one to do things by the book but I have been inspired & influenced by many remarkable people. I hope that you too might find a little inspiration between these pages.