Tough smart business advice from the star of the hit TLC reality show American Chopper" Now in paperback The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. & Orange County Choppers a household name. Pauls smart commonsense business wisdom works for businesses both big & small in any industry. Here he shows you firsthand how he built a uniquely successful business by working very hard & demanding it from others; encouraging & embracing unfettered creativity; establishing well-defined roles for every team member & demanding they support each other; & using honest conflict & confrontation to solve problems & constantly innovate. Paul & his sons build the best one-of-a-kind choppers in the world with unrivaled passion creativity & honesty. The Ride of a Lifetime shows you how they do it. Offers an inside look at the business practices that built Orange County Choppers into a massively successful business Reveals a different side to the OCC family patriarch Full of practical real world business principles that lead to unlimited success for any business The Ride of a Lifetime is a smart tough-as-nails guide to business success that every entrepreneur should read."