This fantastic practical business book is packed full of useful ideas to help businessmen & motivate their staff. A poor performer at school Julian Richer has built from scratch a GBP 200m+ group of businesses. His best known company Richer Sounds is the biggest & most profitable hi-fi retailer in the UK with the highest sales per square foot of any retailer in the world (Guinness Book of Records 10 years running). His advice is sought by Chief Executives of some of Europes biggest organisations & his ideas on staff motivation have been described by the press as legendary. In this book Julian explains his original thoughts & advice which have been used successfully in companies of widely differing types & sizes. Written from first-hand experience of running businesses readers will find this a practical book full of useful ideas.