Reverse Innovation

Product Description

In this title the pioneers of reverse innovation show how it is done. Do you have reverse innovation in your strategic plan? If you havent asked yourself or your team this question you will be soon. Reverse Innovation" introduces the idea of developing in emerging markets first
- instead of scaling down rich world products
- to unlock a world of opportunities for your business. Written by Vijay Govindarajan & Chris Trimble of the Tuck School of Business at Dartmouth & stemming from a pivotal article in " Harvard Business Review" the book offers an important next step for companies looking to derive long-term value from emerging markets. According to the authors reverse innovation is a potent force that will transform the global economy over the next few decades. It will redistribute power & wealth to countries & companies who understand it & diminish those who do not". With a foreword by Chairman & CEO of Pepsi Co Indra Nooyi " Reverse Innovation" offers a glimpse at strategies from some of the worlds leading companies
- from EMC & Deere & Company to P&G & Logitech. There is no one industry that needs to reverse innovate; instead all industries must have interest in the needs & opportunities in the developing world in order to thrive in tomorrows global marketplace. In the book GE Chairman & CEO Jeff Immelt points out the stark implications for companies who ignore reverse innovation: " If we dont come up with innovations in poor countries & take them global new competitors from the developing world...will. Thats a bracing concept. GE has long had tremendous respect for traditional rivals... But we know how to compete with them. They will never destroy GE. The emerging giants on the other hand very well could". This book offers a guide to changing both the mindset & management model in your company to execute on this important strategic initiative."