The Economic Naturalist is back with a whole batch of intriguing new questions & answers drawn from his New York Times" columns that reveal how we really behave when confronted with economic choices. Do tax cuts for business owners really stimulate employment? Why shouldnt we just leave everything to the market? & why do we all save so little? Discover the answers to these & many more questions. With his trademark plain-speaking wit & insight Robert Frank shows through dozens of examples how our personal choices about everything from paying for food & housing to large-scale policy decisions about taxation & the regulation of markets all boil down to the same simple economic principles often resulting in the same wasteful mistakes. He shows that while our desires may be boundless the resources necessary to satisfy them remain limited & argues that choices are always best made pragmatically
- by carefully weighing the costs & benefits of competing options. This is a fascinating entertaining & revealing collection full of insights that have more bearing than ever on our bank balances & our personal happiness."