The first book to make sense of 21st Century pop Retromania" explores rocks nostalgia industry of revivals reissues reunions & remakes & argues that there has never before been a culture so obsessed with its own immediate past. Pulling together parallel threads from music fashion art & new media Simon Reynolds confronts a central paradox of our era: from iPods to You Tube were empowered by mind-blowing technology but too often its used as a time machine or as a tool to shuffle & rearrange music from yesterday. We live in the digital future but were mesmerized by our analogue past."