Feminism is so last century. Surely in today's world the idea is irrelevant & unfashionable? Wrong. Since the turn of the millennium a revitalised feminist movement has emerged to challenge these assumptions. Based on a survey of over a thousand feminists Reclaiming the F Word reveals the what why & how of today's feminism from cosmetic surgery to celebrity culture from sex to singleness & now in this new edition the gendered effects of possibly the worst economic crisis ever. This is a generation-defining book demanding nothing less than freedom & equality for all.