Youre either a violet Cow or youre not. Youre either remarkable or invisible. Make your choice. What do Apple Starbucks Dyson & Pret a Manger have in common? How do they achieve spectacular growth leaving behind former tried-&-true brands to gasp their last? The old checklist of Ps used by marketers
- Pricing Promotion Publicity
- arent working anymore. The golden age of advertising is over. Its time to add a new P
- the violet Cow.violet Cow" describes something phenomenal something counterintuitive & exciting & flat-out unbelievable. In his new bestseller Seth Godin urges you to put a violet Cow into everything you build & everything you do to create something truly noticeable. Its a manifesto for anyone who wants to help create products & services that are worth marketing in the first place."