The title of this book is a remark allegedly made by Kurt Schwitters to an acquaintance when asked what he was going to do that day. Frankly considering his poor command of English it seems unlikely. Anyway the intention was clear. He was off to make things."
- Alan Fletcher. Following on the success of " The Art of Looking Sideways" " Picturing & Poeting" presents an eye-catching & mind-teasing collection of visual games doodles graphic objects sketches "ations that demonstrates how images can often convey meaning more clearly than text. It is a fascinating & entertaining exploration of the potential that words have to become pictures & that drawings have to convey meanings as well as an intriguing collection of ephemera. Assembled from the notebooks & travel diaries of Alan Fletcher over a lifetime of noticing the detail & wit in everything & applying his own unique style this book will appeal to everyone who enjoys visual games puns & witty stories. Accompanied by succinct & insightful observations into the nature of meaning & the workings of images this book attempts to illustrate the inner workings of one of the most creative minds & most internationally influential figures in graphic design working today."