Effective advertising is almost always persuasive advertising. & while not all advertising seeks to persuade in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers setting out the strategies for advertisers to adopt & illustrating the theories at work. Offering not only a conceptual & theoretical grounding in persuasive techniques Persuasion in Advertising also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion rationality & emotion in persuasion positive reinforcement techniques & cognitive approaches to persuasion. To illuminate these theories the authors include original case-studies on campaigns as diverse as Death Cigarettes Mecca Cola The Oxo Family & Renault Clio as well as recent advertisements from BMW Mc Donalds Omega & Silk Cut. A genuinely fresh & accessible text on the art of persuasion in advertising this book is essential reading for all marketing students & academics. ...

New edition of the market-leading guide to Western Australia; enhanced coverage for domestic travellers; focuses on the areas most travellers visit including Margaret River; new Travel with Children chapter packed with practical advice & top recommendations; sheet map & Green Dex trip-planning tools ...

The 1 Bestselling Guide to Peru Peru startles with its variety parched coastal desert jagged Andean peaks lush Amazon rainforest. Its rich culture runs the gamut from sophisticated Lima to traditional weaving villages & mist-shrouded ancient ruins. Carolyn Mc Carthy Lonely Planet Writer Our Promise You can trust our travel information because Lonely Planet authors visit the places we write about each & every edition. We never accept freebies for positive coverage so you can rely on us to tell it like it is. Inside This Book 198 days & nights of research 84 archaeological sites 376 recommended restaurants 36 mountains over 6 000m Inspirational photos Clear easy-to-use maps Trekking the Inca Trail 3D plans of iconic sights Comprehensive planning tools In-depth background ...

Peru Bolivia & Ecuador is a route for thrill-seekers! Footprint's 3rd edition Peru Bolivia & Ecuador Handbook will take travellers off the usual ' Gringo Trail' to truly discover what this exhilarating region has to offer. The Amazon the Andes & adventure Peru Bolivia & Ecuador has it all by the bucket load. Whether travellers fancy learning Spanish in Quito following Darwin to the Galapagos Islands trekking the Inca Trail sailing across Lake Titicaca or driving across the great salt lake at Salar de Uyuni Footprint's fully revised & updated 3rd edition Peru Bolivia & Ecuador Handbook has it covered. With fantastic planning & essentials sections mapping & great listings on where to eat sleep & play this guide will be the only thing travellers need to pack. Comprehensive coverage of the main attractions as well as guidance to help travellers get off the beaten track Suggestions of how to get the best from the region if time is short or money is tight Where to go whitewater rafting trekking horse-riding mountain biking wildlife watching & a whole lot more Amazing cultural & historical insights ...

Among the many challenges facing the contemporary smallholder who keeps livestock & grows his own food is how to deal with the various pests that are capable of decimating crops degrading pasture stealing produce contaminating animal feed & killing valuable livestock. This book provides the smallholder with the knowledge & the information about the skills to meet this challenge in an effective & humane way. ...

There is so much new information in the field of veterinary natural therapies. But do they work? Can they help my pet? What can I do at home? The Pet Lovers Guide to Natural Healing for Cats & Dogs" written by a leading veterinary author covers over 100 common medical problems & the main natural therapies available. This practical book is a great resource for anyone interested in using a natural holistic approach. Your veterinarian is the medical expert when it comes to your pets health but you take care of your pet each day. While it does not take the place of veterinary care this guide presents practical information so you can talk with your veterinarian about your pets healthcare options." ...

We all love our pets but they aren't normally included in family portraits. They are an important member of the family so why not treat your favourite feline friend or man's best friend to a photoshoot. What a way to remember your pet forever.
The package will commence with a consultation followed by a photoshoot. After the session you will be able to the view the images to choose your complimentary 5x 7" portrait & order any additional ones you might like. This experience is tailored to cats & dogs however if you want to bring another pet please check with the studio at the time of booking. You will need to pay a £30 deposit on booking. This will be fully refunded when you attend the experience.

What You Will Receive

On purchasing this experience you will receive a Silver A5 Presentation Pack. Your Silver A5 Presentation Pack is embossed with a ribbon design great if you are buying this experience as a gift.
Included within your presentation pack:
Your Gift Experience Voucher
- Keep this safe! You will need this to book your experience & may be required to take this with you on the day of your experience.
An Information Booklet
- Detailing all you need to know about your experience including personal injury cover cancellation cover & full terms & conditions of the experience.
How to Book Guide
- A personal guide based on your chosen experience detailing all the available locations & contact numbers you need to ensure you experience runs smoothly. "

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It
Includes:: * Each book introduces students to exam formats & provides step-by-step guidance * Useful tips are included
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The house looked right felt right to Dr Louis Creed. Rambling old unsmart & comfortable. A place where the family could settle; the children grow & play & explore. The rolling hills & meadows of Maine seemed a world away from the fume-choked dangers of Chicago. Only the occasional big truck out on the two-lane highway grinding up through the gears hammering down the long gradients growled out an intrusive threat. But behind the house & far away from the road: that was safe. Just a carefully cleared path up into the woods where generations of local children have processed with the solemn innocence of the young taking with them their dear departed pets for burial. A sad place maybe but safe. Surely a safe place. Not a place to seep into your dreams to wake you sweating with fear & foreboding. ...

The Pet Shop" is one of the titles in Allan Ahlberg's iconic children's picture book series about skeletons " Funnybones". Despite being set in a dark dark house this brightly coloured book is perfect for early readers! A dog skeleton is a boring pet so the two skeletons take him off to the
- Miaow!
- Squeak!
- Grunt!- pet shop to swap him for something better. " There can be few families in the British Isles who do not possess at least one well-thumbed Ahlberg". (" Independent on Sunday"). Allan Ahlberg has published over 100 children's books & with his late wife Janet created many award-winning children's picture books including " Peepo!" " Each Peach Pear Plum" & the Kate Greenaway Medal winning " The Jolly Postman". Other titles in the " Funnybones" series include " Funnybones" " Mystery Tour" " The Ghost Train" " The Black Cat" " Bumps in the Night" " Dinosaur Dreams" " Skeleton Crew" " Give the Dog a Bone" & "A Brilliant Bone Rattling Collection" all of which are available from Puffin."


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