The world faces social political & economic turmoil on an unprecedented scale--along with unsettling levels of turbulence & volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore senior executives today must strive to own the future. In Own the Future The Boston Consulting Group one of the world's most prestigious & innovative management consulting firms offers a roadmap. Drawing on the firm's experience advising organizations on how to achieve & sustain competitive advantage this book offers 50 ideas to help readers chart their organization's path to future leadership. The articles are organized along ten attributes critical to success in the current environment--adaptive global connected sustainable customer-first fit to win value-driven trusted bold & inspiring. The future may be unknowable but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win--to change the game & to own the future.