There are millions of idiots running around calling themselves Gurus. Evan is different. He goes in & simply gets it done the right way-legally quick & smart. Every company I start goes through Evan. I'd be crazy not to use him." -Peter Shankman Outsmarting Google Breakthrough Google site optimization techniques from one of the world's leading authorities on SEO! If you aren't at or near the top of Google searches you won't be found. Your companymight as well not exist. But many common Google "search optimization" techniques don't work-or even make things worse. In Outsmarting Google world-renowned search expert Evan Bailyn reveals real gritty up-to-the-minute tactics that helped him attract more than 50 000 000 visitors last year without spending a dime on advertising! You won't find any unethical "black hat" tricks here: only proven techniques that reflect comprehensive testing & extraordinary insight into Google's secret rules. Read this book: Discover the supercharged site optimization techniques Google doesn't want you to know! New high-profit SEO solutions for every marketer entrepreneur & site owner! * Uncover SEO myths & outdated techniques that no longer work * Leverage Google's deep knowledge of how & why people search * Integrate five core SEO ingredients: keywords links meta page title URL structure & time * Understand what's really involved in choosing the best keywords * Acquire links that help & avoid links from "bad neighborhoods" * " Age" your sites to build trust & escape the dreaded Google "sandbox" * Use Google Ad Words to cost-effectively complement SEO & cover your "long tail" * Convert SEO results into paying customers * Optimize for Facebook Twitter & You Tube * Improve performance on Bing & Yahoo! without compromising your Google ranking * Prepare for br&-new trends in personalized & real-time search" ...

The latest in the hugely popular series of think-out-of-the box brainteasers including Classic Lateral Thinking Challenges & Colorful Lateral Thinking Puzzles. Heres how you play the game & figure out these perplexing puzzles: take one of the scenarios & with the help of a friend who looks at the answer pose a series of yes & no questions until by a process of elimination & deduction you arrive at the solution. If you get stuck
- & everyone does from time to time
- there are additional clues to push you along. Keep trying & you will reach that glorious aha!" moment when everything becomes crystal clear. In no time at all youll have sharpened your wits...and become an accomplished lateral thinker."

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Over the past decade the need for practical leadership skills has grown dramatically in both the private & public sectors. Outstanding leadership has become established as a key requirement for managers at all levels. Managers in organisations of all sizes are also expected to be effective leaders & performance-focused coaches. Outstanding leadership is a concise guide to leadership by business speaker Molly Harvey. It is the first title in the Seconds away from series a new collection of books that covers key management skills presenting the information in bite-sized nuggets that can be implemented straight away. Future titles in the series will cover skills such as partnering people management focus confidence & balance. ...

In England 'outstanding' is the term Ofsted uses to describe the very best lessons. Teaching outstanding lessons is an aspiration all teachers share not least because of the buzz they get from knowing that they have made a significant impact on their students. in highly successful lessons students are better motivated engaged & interested. They make excellent progress & their attainment levels improve. This cartoon-illustrated Pocketbook written in clear concise language for maximum impact is about how to teach 'stunning lessons that will make an impression on your pupils & knock the socks off your observers'. It begins by scotching some of the myths about what inspectors expect to see in a top-notch lesson focusing instead on the reality. Areas covered encompass: developing good relationships with pupils & seeking student feedback; planning great lessons including objectives starters activities & review; six steps to pupil independence; the use of praise & aspects of Af L to harness 'the X factor'; effective use of resources; expanding your repertoire of teaching techniques; communication skills; how to motivate students; using plenaries group work thinking skills & behaviour management techniques. The final chapter

Includes:: a helpful self-audit & offers advice on where to seek inspiration & on what reviewers are looking for in lesson observations. Author Caroline Bentley-Davies has been a middle leader in three schools a Local Authority Education Adviser & an educational consultant in the UK & overseas. She has run demonstration lessons in over 80 schools & conducts training sessions for teachers across a range of subject areas.

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At the end of every week many teachers leave school exhausted. In an era when responsibility for exam results lies with them & not their students it's time to redress the balance so that students take more of the responsibility for their learning & progress. A class can be skilled & motivated to learn without a teacher always having to lead. Engaging learners in this way unpicks intrinsic motivation the foundation that underpins a productive learning environment & helps to develop independent learning creativity & enhanced behaviour management. Based on five years of intensive research through Osiris Education's award-winning Outstanding Teaching Intervention programme during which the authors have trained more than 500 teachers to teach over 1 300 lessons in schools nationwide this book is packed with proven advice & innovative tools developed in these successful outstanding lessons. Written in the same humorous thought-provoking style with which they both teach & train Andy & Mark aim to challenge all who teach from NQTs to seasoned professionals to reflect on their day-to-day practise & set an agenda for sustainable teacher & leadership improvement. Outstanding Teaching: Engaging Learners was short listed for Educational Resources best Educational Book Award 2013 ...

During the 1930s the Soviet Union launched a major effort to create a modern Air Force. That process required training tens of thousands of pilots. Among those pilots were larger numbers of young women training shoulder to shoulder with their male counterparts. A common training program of the day involved studying in 'flying clubs' during leisure hours first using gliders & then training planes. Following this the best graduates could enter military schools to become professional combat pilots or flight navigators. The author of this book passed through all of those stages & had become an experienced training pilot when the USSR entered the war. Volunteering for frontline duty the author flew 130 combat missions piloting the U2 biplane in a liaison squadron. In the initial period of the war the German Luftwaffe dominated the sky. Daily combat sorties demanded bravery & skill from the pilots of the liaison squadron operating obsolete unarmed planes. Over the course of a year the author was shot down by German fighters three times but kept flying nevertheless. In late 1942 Anna Egorova became the first female pilot to fly the famous Sturmovik (ground attack) plane that played a major role in the ground battles of the Eastern Front. Earning the respect of her fellow male pilots the author became not just a mature combat pilot but a commanding officer. Over the course of two years the author advanced from ordinary pilot to the executive officer of the Squadron & then was appointed Regimental navigator in the process flying Approx. 270 combat missions over the southern sector of the Eastern Front initially (Taman the Crimea) before switching to the 1st Belorussian Front & seeing action over White Russia & Pol&. Flying on a mission over Poland in 1944 the author was shot down over a target by German flak. Severely burned she was taken prisoner. After surviving in a German POW camp for 5 months she was liberated by Soviet troops. After experiencing numerous humiliations as an 'ex-POW' in 1965 the author finally received a top military award a long-delayed ' Golden Star' with the honorary title of ' Hero of the Soviet Union'. This is a quite unique story of courage determination & bravery in the face of tremendous personal adversity. The many obstacles Anna had to cross before she could fly first the Po-2 then the Sturmovik are recounted in detail including her tough work helping to build the Moscow Metro before the outbreak of war. Above all Over Fields of Fire is a very human story
- sometimes sad sometimes angry filled with hope at other times with near-despair abundant in comradeship & professionalism
- & never less than a large dose of determination!

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Over Hill & Dale" is the second volume in Gervase Phinn's bestselling " Dales" series. ' Miss who's that funny man at the back of the classroom? So begins school-inspector Gervase Phinn's second year among the frankly spoken pupils & teachers of North Yorkshire
- the sight of Gervase with his notebook & pen provokes unexpected reactions from the children & adults alike. But Gervase is far from daunted
- he is ready to brave the steely glare of the officious Mrs Savage & even feels up to helping. Dr Gore organize a gathering of the Feofees
- just as soon as someone tells him what they are! He is still in pursuit of the lovely headteacher Christine Bentley but will she feel the same? This is a delectable second helping of hilarious tales from the man who has been dubbed 'the James Herriot of schools'. In " Over Hill & Dale" Gervase Phinn will have you laughing out loud. " Gervase Phinn's memoirs have made him a hero in school staff-rooms". (" Daily Telegraph"). Gervase Phinn is an author & educator from Rotherham who after teaching for fourteen years in a variety of schools moved to North Yorkshire to be a school inspector. He has written autobiographies novels plays collections of poetry & stories as well as a number of books about education. He holds five fellowships honorary doctorates from Hull Leicester & Sheffield Hallam universities & is a patron of a number of children's charities & organizations. He is married with four adult children. His books include " The Other Side of the Dale" " Over Hill & Dale" " Head Over Heels in the Dales" " The Heart of the Dales" " Up & Down in the Dales" & " Trouble at the Little Village School"."


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Over in the forest in a cave so snug one cubby bear gives his mummy a hug. So begins this fun-filled picture book where children will meet busy beavers tumbling tigers shuffling warthogs & many more in a count-along rhyme from one to ten that theyll want to join in with again & again! A lively noisy funny text that encourages very young children to imitate animal movements as they join in a rhythmical text that takes its inspiration from the well-loved nursery rhyme Over in the meadow. Children will love hugging digging rolling hopping stretching flapping & wiggling & while theyre having all this fun they will also be learning to recognise & count their numbers from 1 to 10. A kind of rebus abacus on the last spread reinforces the counting concept. ...

On holiday in Cornwall Simon Jane & Barney Drew discover an ancient map in the attic of the Grey House where they are staying with their mysterious Great-Uncle Merry. They know immediately that it is special. But it is much more than just a map. It is the start of a quest to find a grail a source of great power that could contain
- or resurrect
- the powerful age-old forces of evil in the world. & the Drews are not the only ones searching for it.

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Jamey Cadmus is clearly a deeply troubled young man. Found clutching a bloodied knife at the scene of a brutal double homicide surely he must be the vicious serial killer whos been terrorising LA. What other explanation can there be? The public are demanding the death penalty but his lawyer is pleading diminished responsibility. Psychologist Alex Delaware is asked to make an assessment of Jameys mental health but to do that he needs to look into Jameys past & no one wants Alex digging there... ...