Buy now with one-click. Amazons business model is deceptively simple: make online shopping so easy & convenient that customers wont think twice. Yet Amazons success is largely down to CEO & founder Jeff Bezos a man described as both a happy-go-lucky mogul & a notorious micromanager. His high energy passionate approach to retailing has driven Amazon to the top. Jeff Bezos is smart. Originally a computer geek he had the vision to capitalise on the untapped online market for books. Hes also a calculating machine who creates deal-flow charts for every major decision from what business to create to how to choose a spouse. One Click" explores what makes Bezos Bezos. Through detailed research & interviews with Amazon employees competitors & observers Richard Brandt has deciphered how Bezos thinks what drives his actions & how he makes his business decisions. Amazon.com was waiting to be discovered. It took Bezos unique character & strategy to make it happen. Anyone in the business world can learn from his reinvention of the retail landscape."