This is a far from average book: the real story behind the statistics on risk chance & choice. Meet Norm. Hes 31 59 just over 13 stone & works a 39 hour week. He likes a drink doesnt do enough exercise & occasionally treats himself to a bar of chocolate (milk). Hes a pretty average kind of guy. In fact he is the average guy in this clever & unusual take on statistical risk chance & how these two factors affect our everyday choices. You can watch as Norm (who like all average specimens feels himself to be uniquely special) & his friends careful Prudence & reckless Kelvin turns to statistics to help him in lifes endless series of choices
- should I fly or take the train? Have a baby? Another drink? Or another sausage? Do a charity skydive or get a lift on a motorbike? Because chance & risk arent just about numbers
- its about what we believe who we trust & how we feel about the world around us. What we do or dont do has as much do with gut instinct as hard facts with enjoyment as understanding. If youve ever wondered what the statistics in tabloid scare stories really mean how dangerous horse-riding is compared to class-A drugs or what governs coincidence you will find it all here."