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Get on the fast track to understanding neuroscience Research into the human brain has exploded in recent years & neuroscience has become a major program at many universities & a required course for a wide range of studies. Neuroscience For Dummies tracks to an introductory neuroscience class giving you an understanding of the brains structure & function as well as a look into the relationship between memory learning emotions & the brain. Providing insight into the biology of mental illness & a glimpse at future treatments & applications of neuroscience Neuroscience For Dummies is a fascinating read for students & general interest readers alike. The brain holds the secrets to our personalities our use of language our love of music & our memories. Neuroscience For Dummies looks at how this complex structure works according to the most recent scientific discoveries illustrated by helpful diagrams & engaging anecdotes. Helpful diagrams & engaging anecdotes enhance material The latest scientific discoveries are sprinkled throughout Tracks to a typical introductory neuroscience class From how the brain works to how you feel emotions Neuroscience For Dummies offers a comprehensive overview of the fascinating study of the human brain. ...
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This is the first text of its kind to link neuroscience & therapy
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What are neutrinos? Why does nature need them? What use are they? Neutrinos are perhaps the most enigmatic particles in the universe. Formed in certain radioactive decays they pass through most matter with ease. These tiny ghostly particles are formed in millions in the Sun & pass through us constantly. For a long time they were thought to be massless & passing as they do like ghosts they were not regarded as significant. Now we know they have a very small mass & there are strong indications that they are very important indeed. It is speculated that a heavy form of neutrino that is both matter & antimatter may have shaped the balance of matter & antimatter in the early universe. Here Frank Close gives an account of the discovery of neutrinos & our growing understanding of their significance also touching on some speculative ideas concerning the possible uses of neutrinos & their role in the early universe. ...
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The ancient menace man's worst nightmare has finally escaped from Lalonde & in the process it has shattered the Confederation's peaceful existence. Those who succumbled to the horror have aquired godlike powers but now follow a far from divine gospel as they advance inexorably from world to world. On planets & asteroids individuals battle for survival against brutal forces. Governments teeter on the brink of anarchy the Confederation Navy is dangerously over-stretched & a dark messiah prepares to invoke his own version of the final night. In such desperate times the last thing the galaxy needs is a new & terrifyingly powerful weapon. Yet Dr Alkad Mzu is determined to retrieve the Alchemist
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It looks Frankie thought happily to herself like a proper fabulous frock shop! Francesca Meredith has always had a penchant for vintage dresses. So when she inherits a retro dress shop in the quaint Berkshire village of Kingston Dapple its better than winning the lottery. Life is just perfect for Frankie but its about to get complicated when she sees a masculine vision setting up shop outside her door
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From ancient times wolves have been mythologised as ferocious & predatory beasts. In Never Cry Wolf conservationist Farley Mowat sets out to correct the stereotypes. Using his observations of a Canadian wolf pack Mowat paints a sensitive picture of the wolf as a mild tempered & graceful animal with strong familial bonds & a taste for small prey rather than livestock. Whilst the scientific basis of some of Mowats conclusions has been contested this affectionate & humorous account provides an intimate understanding of wolf behaviour & has provoked readers to fight for the preservation of these majestic creatures. This fascinating study marked a watershed in attitudes proving that the wolf bears little resemblance to the gluttonous villain of childrens fairy tales or to the gothic werewolf. ...
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Nothing ever happens to me. Never ever. Ever never. Nothing. Or does it? Jo Empsons debut picture book Rabbityness was published to universal acclaim in 2012. Never Ever displays her inimitable sense of fun her love of storytelling & surprise & her delight in the magical world of the imagination. ...
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A passionate & perceptive story full of the pain & the humour of growing up from Andrea Levy author of the Orange Prize winning SMALL ISLAND & the Man Booker shortlisted THE LONG SONG. NEVER FAR FROM NOWHERE is the story of two sisters Olive & Vivien born in London to Jamaican parents & brought up on a council estate. They go to the same grammar school but while Vivien's life becomes a chaotic mix of friendships youth clubs skinhead violence A-levels discos & college Olive three years older & a skin shade darker has a very different tale to tell... ...
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Few kidnap victims grow up to become police officers
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Sir Winston Churchill s greatest speeches digitally remastered selected & introduced by his grandson Winston S. Churchill. Winston Churchill steered Britain through its darkest hours during World War Two. He was one of the twentieth century s greatest orators & the speeches that he painstakingly composed rehearsed & delivered inspired courage in an entire nation. Churchill s output was prolific his complete speeches alone contain over 5 million words. On this special recording the best & most important of those have been brought together in this historic volume. Using digitally remastered archive recordings they include: Blood toil tears & sweat
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Never Cold Call Again

Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling your success percentage and your income will skyrocket."- Jeffrey Gitomer Author Little Red Book of Selling "You can never get enough of a good thing! Read this book and USE its contents!"- Anthony Parinello Author Selling to Vito and Stop Cold Calling Forever Salespeople everywhere are learning the hard way that cold calling doesnt work anymore. Yet millions of salespeople are stuck in the past using twentieth-century sales techniques to try to lure twenty-first century customers. There has to be an easier way to find prospects - and there is. Todays most successful salespeople are using modern technology to bring prospects to
them rather than fishing for prospects over the phone or knocking on doors. Never Cold Call Again offers practical step-by-step alternatives to traditional cold calling for salespeople small business owners and independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. In fact Frank Rumbauskass system brings prospects to the salesperson rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion generating endless leads how to win prospects using e-mail prospecting on the Web networking developing effective proposals and much more. Frank J. Rumbauskas Jr. (Phoenix AZ) provides marketing consultation and coaching services to firms who wish to provide
qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self-published hit Cold Calling Is a Waste of Time (0-9765163-0-6)."
  • Availability: In Stock
  • Supplier: WHSmith
  • SKU: 9780471786795
Availability: In Stock
£8.96

Product Description

Cold calling is the lowest percentage of sales call success. If you invest the same amount of time in reading this book as you do in cold calling your success percentage & your income will skyrocket."- Jeffrey Gitomer Author Little Red Book of Selling " You can never get enough of a good thing! Read this book & USE its contents!"- Anthony Parinello Author Selling to Vito & Stop Cold Calling Forever Salespeople everywhere are learning the hard way that cold calling doesnt work anymore. Yet millions of salespeople are stuck in the past using twentieth-century sales techniques to try to lure twenty-first century customers. There has to be an easier way to find prospects
- & there is. Todays most successful salespeople are using modern technology to bring prospects to them rather than fishing for prospects over the phone or knocking on doors. Never Cold Call Again offers practical step-by-step alternatives to traditional cold calling for salespeople small business owners & independent professionals who are actively building a client base. The Information Age presents endless opportunities for finding leads without cold calling. In fact Frank Rumbauskass system brings prospects to the salesperson rather than the other way around. Readers will find unbeatable sales advice on effective self-promotion generating endless leads how to win prospects using e-mail prospecting on the Web networking developing effective proposals & much more. Frank J. Rumbauskas Jr. (Phoenix AZ) provides marketing consultation & coaching services to firms who wish to provide qualified leads to their sales force rather than have them spend productive work time cold calling. He is the author of the self-published hit Cold Calling Is a Waste of Time (0-9765163-0-6)."

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Jargon Buster

phone - Short for telephone. A device that transmits sound allowing point to point communication over long distances
Mail - Or post is a service for transmitting physical objects or letters between locations
Red - One of the three primary colours
Small - something that takes up less space than normal.
Learning - Educating and growing in intelligence.
Traditional - Something that has become the same through a period of time and thus repeated.
Traditional - Something that has been around for a while and is repeated regularly.
Practical - Weather a task is easy to carry out and realistically succeed.

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